Tag Archives: research

Technology is leading the shift of market research – a look at The Store-Checkers

“Technology is eating the world” as the famous motto says in the Silicon Valley. It turns out that it is also eating the market research and consulting world. In the last few years, this industry has experienced phenomenal growth and change in terms of how researches are conducted. In the past, paper and pencil ruled and the research process was long and laborious for both the supplier and the client.

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Pulling Wisdom from Abundant Data — Part 1: An Interview with Gongos’ Greg Heist

Braden: This is Braden Kelley, Co-Founder of InnovationExcellence.com. I’m here today with Greg Heist, Chief Innovation Officer at Gongos, a decision intelligence company. Greg, for those out there who may not be completely familiar with Gongos, why don’t you tell our audience a bit about what the company does? Greg: Gongos is a decision intelligence company, and what that means ...

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