Tag Archives: Psychology

The One Thing You Should Never Try To Outrun

Evolution has wired us to run from our fear, but that’s often the last thing you should be doing. According to conservationinstitute.org the 10 fastest animals are the: Peregrine Falcon, Frigate Bird, Sail Fish, Cheetah, Pronghorn Antelope, Blue Wildebeest, Lion, and Thomson’s Gazelle. But what if I were to tell you can outrun any of these animals? Ridiculous, right? Yet, ...

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Innovating for Mind, Body and Soul

We all know that we need to capture both the hearts and minds of the consumer if we want an innovation to be successful.  That logic alone does not always sell is clear from the science of psychology, which tells us that emotions play a crucial role in most, if not all consumer decisions.  And for many of us, myself ...

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The Biggest Risk You’ll Ever Take

Hint: It’s not what you think it is. Are you a gambler? The answer might surprise you. Risk is part of being an entrepreneur. You are accustomed to taking risks, otherwise you wouldn’t be contemplating or running your own business, right? Well, perhaps, but it has to do with how you define risk and where you see its origins. My ...

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How to Be a Happy Innovator

Patricia Hempl has written The Art of the Wasted Day. In it, she posits that the founding fathers didn’t do us a favor when they charged us with the pursuit of happiness. Psychologists, authors and philosophers, you see, have been telling us for 2000 years that the first and most important key to finding happiness may be the most difficult for many ...

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Overcoming the Not-Invented-Here (NIH) Mindset

When Chris Messina, a former Google designer, conceived of a simple way to filter content and create channels on Twitter in 2007, he blogged about his idea: “Every time someone uses a channel tag to mark a status, not only do we know something specific about that status, but others can eavesdrop on the context of it and then join ...

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Eleven Essential Behavioral Science Books for Innovators

No matter how great an innovation is, it is only useful if people notice it, understand it, desire it, acquire it and use (and reuse) it. To achieve this, we need to understand human perception, motivations, decision making and ultimately, influence behavior. Below, in no particular order, are my favorite eleven books that have taught me about human behavior. Why ...

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Innovate with a Nudge?

Behavioural nudges are clever policy tweaks often used by governments to influence the choices that people make. They are often found to be more effective and less costly than direct actions such as quotas, taxes or subsidies. Here are some simple examples...

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