Tag Archives: marketing

Top 100 Innovation Articles of 2015

2015 was the fourth full year of operations for Innovation Excellence. To celebrate we’ve pulled together a list of the Top 100 Innovation Articles of 2015. Did your favorite make the cut? But enough delay, here are the 100 most popular innovation posts of 2015 (each receiving 7,400 – 56,000 page views): Continue reading

Posted in Innovation, Leadership, Management, News, Social Media, Strategy, Top 10, marketing | Leave a comment
Embracing Quick Wins and Quick Losses

When moving a new product or service through the development cycle, there are generally four outcomes a New Product Development (NPD) team can expect. Two of these outcomes are especially good – although which ones they are might surprise you. It may seem counterintuitive, but one of the positive outcomes does not result in revenue – or even a product – and organizations must learn to embrace this notion. Continue reading

Posted in Innovation, Intellectual Property, Product Innovation, marketing | Leave a comment
shuttertock paid image - create magic

Every day, more and more companies are faced with a classic dilemma, how do you thrive in a declining market? Continue reading

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Spinglish for Innovators - Innovation Excellence

Why is Spinglish important to innovation practitioners? All innovation has a political dimension and requires selling ideas (sometimes over and over and over again) and being able to translate possibilities into commitment, action, investment. It’s probably wise to be alert to the Spinglish on the other side of the table, and from time to time, using some spinning can be practical. Continue reading

Posted in Book Review, Creativity, Entertainment, Psychology, Uncategorized, marketing | 1 Comment
shutterstock_124144213 - mad man paid

As Head of Creative, you’ve been asked to deliver an ad campaign to increase the popularity of print media. The digital revolution has significantly eroded newspaper circulation. Pitch a solution. What will you propose? Continue reading

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If you’ve missed this, it’s not too late: Constant Contacts’s INNOLOFT is taking applications from eligible startups through Midnight October 29th. See details. Continue reading

Posted in Entrepreneurship, Innovation, Technology, Uncategorized, collaboration, marketing | Comments Off
Is Your Innovation Pipeline Full of Junk Food?

Are you using the right discovery tools and methods to uncover the insights you need to make “health food”? Make sure you are. Your customers will thank you. Especially if you happened to ignore their voice. Continue reading

Posted in Customers, Growth, Innovation, Product Innovation, Strategy | Leave a comment