Tag Archives: marketing

If you’ve ever received a lollipop after an unpleasant visit to the doctor, or received a gold star in Kindergarten for good behavior, then you’re already familiar with the concept of gamification. On its face, it can be considered complex and unapproachable, but in fact, its basic premise has been around longer than we think. Continue reading

Posted in Digital, Games, Growth, Innovation, Inspiration | Leave a comment

The spaces where conflict and tension meet are where the energy is. “Innovation is at these edges.” Continue reading

Posted in Conferences, marketing | Leave a comment

This article is part of a series of posts covering innovation in Indiana.

In the recent months there’s been a lot of buzz around hotel chains adopting proximity technology to enhance their guest experience, whether the technology uses NCF, RFID or BLE.
If, like me, you’ve had your fair share of business travel, you often experience problems. Airline delays. Congested traffic. Key doesn’t work. Room not ready. Long lines. The list goes on. It can be really inconvenient to travel, and the industry is constantly searching for new ways to develop brand loyalty among consumers. Continue reading

Posted in Change, Consumer Innovation, Disruption, Innovation, Product Innovation | Leave a comment
Word Cloud "Crowd Funding"

Don’t be discouraged if your investors meeting went bad. Crowdfunding may be the answer to secure the funding your project needs. Continue reading

Posted in Creativity, Industry, Inspiration, Open Innovation, Social Media, Technology, marketing | Leave a comment

Once you have established if a proposition is desirable and possible, the assessment can be made on whether it is viable in the market. Continue reading

Posted in Creativity, Innovation, Open Innovation, Technology, marketing | Leave a comment
A Lifetime of Innovations

I heard a great story this week about the history of Lifetime Products and how a family member laughed at the founder of Lifetime Products at a trade show demonstrating their first product, repeatedly saying “The basketball hoop goes up, the basketball hoop goes down.” Well twenty years later, he’s eating his laughter… Continue reading

Posted in Entrepreneurship, Innovation, Leadership, marketing | Leave a comment

Unless you’re Apple, you’ve just released the 6th generation of iPhone and the masses see that as the latest most innovative product on earth (yeah, Apple can still make believe), consumers don’t care about incremental updates to your “new” product. Continue reading

Posted in Change, Consumer Innovation, Creativity, Customers, Disruption, Entrepreneurship, Innovation, Strategy, culture, marketing | Leave a comment