Tag Archives: marketing

Apple - Think Different

A brand is the external reflection of a company’s inside culture and core values. In order for a brand to stay relevant, be different and unique, it must reinvent itself continuously. If a company’s products or services don’t change the game regularly, they suddenly become a commodity, as unique and innovative they could have been at some point. Continue reading

Posted in Apple, Innovation, Strategy, marketing | 4 Comments

Many of us are aware that we live within an interconnected world, enabled by technology, yet how many of us realize the deep implications and enact the possibilities and opportunities this connectedness allows us? Continue reading

Posted in Build Capability, Culture & Values, People & Skills, collaboration | 5 Comments
Facebook, a Golden Retriever and Maui Jim

At Innovation Excellence, we love ‘teaching stories’. Thanks Small Army for this one! Continue reading

Posted in Business Models, Consumer Innovation, Customers, Service, Social Media, Uncategorized, marketing | Comments Off
How Will You Win (Strategically Speaking)?

Even if your “Where to Play” is not particularly unique, there are always ways to win. Case in point: corner coffee shops, so common they’re found in just about every town and city on the planet. Nothing at all special or unusual about that space. Who wins in that unremarkable market? Starbucks. Continue reading

Posted in Competitions, Creativity, Customers, Design, Innovation, Sales, marketing | Leave a comment
Crowdsourcing = Marketing or Innovation?

When companies tap into the crowd in the right way, they can reap lots of benefits. They are primarily focused on innovation and marketing and while many believe (myself included) that the “proper” form of crowdsourcing leans towards the innovation benefits, we do see lots of initiatives that are more about marketing than innovation. Continue reading

Posted in Growth, Innovation, collaboration, marketing | 3 Comments

Ken Smith wraps up his series “Selling Innovation” with the start-up checklist. Continue reading

Posted in Consumer Innovation, Customers, Entrepreneurship, Growth, Innovation | Leave a comment