Tag Archives: marketing

A series of personal innovation stories from a new book by Luis Solis, “Innovation Alchemists: what every CEO needs to know to hire the right Chief Innovation Officer”. Today’s essay on METHODS comes from Donna Sturgess who is Executive in Residence Carnegie Mellon University, and Co-founder & President at Buyology Inc. Continue reading

Posted in Build Capability, Consumer Innovation, Innovation, Inspiration, People & Skills, Product Innovation, R&D, Uncategorized, marketing | 4 Comments

Conventionalism, risk aversion and complacency kill innovation and entrepreneurship. Through our education, from kindergarten to grad school, then through our professional lives, we have been shaped in the same mold, even though we hear here and there that we need to “think outside the box”, that box being only aimed to fit into a bigger box, like the Russian dolls. Continue reading

Posted in Creativity, Management, collaboration, culture | 8 Comments
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Change happens. It doesn’t care whether you like it or not. Change doesn’t need your permission. Change is the one constant in business. What you decide to do with change is up to you. Continue reading

Posted in Blogging Innovation, Creativity, Culture & Values, Entrepreneurship, Industry, Innovation, Innovation Perspectives, Leadership, Management, People & Skills, Strategy, culture, marketing | 1 Comment
If You Give an Innovator an Idea, He

From my experience, it seems that everyone thinks about innovation, but they think about it in very discrete, disconnected ways. R&D folks think about innovation as creating a new polymer. Marketing folks think about innovation as changing a marketing channel or delivering a new product. What very few people think about are the knock-on effects, consequences and series of events that are required to unfold when you innovate. Continue reading

Posted in Finance, Innovation, Management, People & Skills, Strategy, marketing | 4 Comments
Apple - Think Different

A brand is the external reflection of a company’s inside culture and core values. In order for a brand to stay relevant, be different and unique, it must reinvent itself continuously. If a company’s products or services don’t change the game regularly, they suddenly become a commodity, as unique and innovative they could have been at some point. Continue reading

Posted in Apple, Innovation, Strategy, marketing | 6 Comments

Many of us are aware that we live within an interconnected world, enabled by technology, yet how many of us realize the deep implications and enact the possibilities and opportunities this connectedness allows us? Continue reading

Posted in Build Capability, Culture & Values, People & Skills, collaboration | 5 Comments
Facebook, a Golden Retriever and Maui Jim

At Innovation Excellence, we love ‘teaching stories’. Thanks Small Army for this one! Continue reading

Posted in Business Models, Consumer Innovation, Customers, Service, Social Media, Uncategorized, marketing | Comments Off