Tag Archives: marketing
To support the strategic objective of redefining the customer within the Growth Strategy Framework, companies can uncover new growth markets and customer segments by spotting and satisfying customers in areas where no optimal offering yet exists, or where customers are not being adequately served. Continue reading
It’s not about having dinner by candlelight… or maybe it is. You cannot force customers to buy or people to take part in innovation, as you can neither force someone to love you. However, you can flirt with them, seduce them. Continue reading
Solving a “shark bite” need with a great product and a great business model is just half of the story; creating demand, or a “movement of demand” as we call it, is often neglected or overlooked by many entrepreneurs and intrapreneurs. Continue reading
What is Innovation? It’s about looking at your customers & seeing things from their viewpoint. Not your own. Continue reading
The New Oxford American Dictionary tells us that the definition of the word essence is: the intrinsic nature or indispensable quality of something, esp. something abstract, that determines its character. So, then, what is the essence of an entrepreneur? Continue reading
To really develop a killer content strategy and grow that bottom line (which is really all that content marketing is about), it’s important to take the time both to really get to know your potential customer and to get creative in your approach for capturing those eyes. Continue reading
The Unification Tool is a tricky but effective advertising tool. Unification recruits an existing resource and forces it to carry the advertising message. That resource can come from within the medium itself or within the environment of the medium. Continue reading
