Tag Archives: marketing
“It turns out that marketers are spending well over a third of their budgets (on average) on analytics. This in spite of the report finding that levels of confidence in analytics’ ability to generate insight are mediocre, at best.” Continue reading
The spaces where conflict and tension meet are where the energy is. “Innovation is at these edges.” Continue reading
This article is part of a series of posts covering innovation in Indiana.
In the recent months there’s been a lot of buzz around hotel chains adopting proximity technology to enhance their guest experience, whether the technology uses NCF, RFID or BLE.
If, like me, you’ve had your fair share of business travel, you often experience problems. Airline delays. Congested traffic. Key doesn’t work. Room not ready. Long lines. The list goes on. It can be really inconvenient to travel, and the industry is constantly searching for new ways to develop brand loyalty among consumers. Continue reading
Once you have established if a proposition is desirable and possible, the assessment can be made on whether it is viable in the market. Continue reading
I heard a great story this week about the history of Lifetime Products and how a family member laughed at the founder of Lifetime Products at a trade show demonstrating their first product, repeatedly saying “The basketball hoop goes up, the basketball hoop goes down.” Well twenty years later, he’s eating his laughter… Continue reading