Tag Archives: marketing

A Lifetime of Innovations

I heard a great story this week about the history of Lifetime Products and how a family member laughed at the founder of Lifetime Products at a trade show demonstrating their first product, repeatedly saying “The basketball hoop goes up, the basketball hoop goes down.” Well twenty years later, he’s eating his laughter… Continue reading

Posted in Entrepreneurship, Innovation, Leadership, marketing | Leave a comment

Unless you’re Apple, you’ve just released the 6th generation of iPhone and the masses see that as the latest most innovative product on earth (yeah, Apple can still make believe), consumers don’t care about incremental updates to your “new” product. Continue reading

Posted in Change, Consumer Innovation, Creativity, Customers, Disruption, Entrepreneurship, Innovation, Strategy, culture, marketing | Leave a comment
Big Data + Big Ideas = Big Impact

Peter Fisk explores the world of big data and its impact on business through innovation and marketing, with particular application to the future of telecoms. First presented at Marketing Genius Live, Astana 19 Feb 2015. Continue reading

Posted in Presentations | 1 Comment
five_p's_SAP_english

Let’s look at the impact of digitalization and cloud computing (the connecting of people and machines) and the considerable upheaval caused in the marketing mix. Continue reading

Posted in Creativity, Innovation, Technology, collaboration, marketing | 3 Comments

As an organization, you need a clear purpose to connect with your employees and customers on an emotional level, in an engaging, meaningful and compelling way. Continue reading

Posted in Apple, Business Models, Culture & Values, Disruption, Entrepreneurship, Innovation, Strategy, culture, marketing | 1 Comment
Ines Dartiguenave

Communication, marketing and innovation: an explosive cocktail for a powerful brand! Inès Dartiguenave examines 3 steps where communication and innovation can substantially benefit from each other. Continue reading

Posted in Innovation, collaboration | 5 Comments

Creativity drives problem solving, innovation and entrepreneurship. It is a critical skill (and mindset) that leads to new and more efficient solutions to existing problems. It also enables individuals and organizations to find ways to address customers’ needs as a differentiating factor. In theory, creativity is widely praised and desired. But, in reality, creative solutions are often met with pushback, reluctance and even hostility. Continue reading

Posted in Creativity, Leadership, Management | 3 Comments