Tag Archives: marketing

Are You Lying About Your Level of Innovation?

It seems like every company these days is trying to claim that they are innovative, trying to claim that they are customer-centric, trying to claim that their employees are important to them. But are they? Can all this be true? Or, are all of these companies lying to their customers, lying to their employees, and lying to their shareholders? Continue reading

Posted in Innovation, Leadership, Management, culture | 4 Comments
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How Brewery Ommegang battled to conquer new kingdoms while keeping current subjects loyal and inspired by creating the Game of Thrones Beer series in collaboration with HBO. Continue reading

Posted in Feature Of The Week | Leave a comment

A series of personal innovation stories from a new book by Luis Solis, “Innovation Alchemists: what every CEO needs to know to hire the right Chief Innovation Officer”. Today’s essay on METHODS comes from Donna Sturgess who is Executive in Residence Carnegie Mellon University, and Co-founder & President at Buyology Inc. Continue reading

Posted in Build Capability, Consumer Innovation, Innovation, Inspiration, People & Skills, Product Innovation, R&D, Uncategorized, marketing | 4 Comments

Conventionalism, risk aversion and complacency kill innovation and entrepreneurship. Through our education, from kindergarten to grad school, then through our professional lives, we have been shaped in the same mold, even though we hear here and there that we need to “think outside the box”, that box being only aimed to fit into a bigger box, like the Russian dolls. Continue reading

Posted in Creativity, Management, collaboration, culture | 8 Comments
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Change happens. It doesn’t care whether you like it or not. Change doesn’t need your permission. Change is the one constant in business. What you decide to do with change is up to you. Continue reading

Posted in Blogging Innovation, Creativity, Culture & Values, Entrepreneurship, Industry, Innovation, Innovation Perspectives, Leadership, Management, People & Skills, Strategy, culture, marketing | 1 Comment
If You Give an Innovator an Idea, He

From my experience, it seems that everyone thinks about innovation, but they think about it in very discrete, disconnected ways. R&D folks think about innovation as creating a new polymer. Marketing folks think about innovation as changing a marketing channel or delivering a new product. What very few people think about are the knock-on effects, consequences and series of events that are required to unfold when you innovate. Continue reading

Posted in Finance, Innovation, Management, People & Skills, Strategy, marketing | 4 Comments
Apple - Think Different

A brand is the external reflection of a company’s inside culture and core values. In order for a brand to stay relevant, be different and unique, it must reinvent itself continuously. If a company’s products or services don’t change the game regularly, they suddenly become a commodity, as unique and innovative they could have been at some point. Continue reading

Posted in Apple, Innovation, Strategy, marketing | 6 Comments