Tag Archives: marketing

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Every day, more and more companies are faced with a classic dilemma, how do you thrive in a declining market? Continue reading

Posted in Creativity, Digital, Innovation, marketing | Leave a comment
Spinglish for Innovators - Innovation Excellence

Why is Spinglish important to innovation practitioners? All innovation has a political dimension and requires selling ideas (sometimes over and over and over again) and being able to translate possibilities into commitment, action, investment. It’s probably wise to be alert to the Spinglish on the other side of the table, and from time to time, using some spinning can be practical. Continue reading

Posted in Book Review, Creativity, Entertainment, Psychology, Uncategorized, marketing | Leave a comment
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As Head of Creative, you’ve been asked to deliver an ad campaign to increase the popularity of print media. The digital revolution has significantly eroded newspaper circulation. Pitch a solution. What will you propose? Continue reading

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If you’ve missed this, it’s not too late: Constant Contacts’s INNOLOFT is taking applications from eligible startups through Midnight October 29th. See details. Continue reading

Posted in Entrepreneurship, Innovation, Technology, Uncategorized, collaboration, marketing | Comments Off
Is Your Innovation Pipeline Full of Junk Food?

Are you using the right discovery tools and methods to uncover the insights you need to make “health food”? Make sure you are. Your customers will thank you. Especially if you happened to ignore their voice. Continue reading

Posted in Customers, Growth, Innovation, Product Innovation, Strategy | Leave a comment

Technology disrupts markets. I agree with that. However, when I need to decide whether to focus on a market (like Christensen does) or focus on the technology, I will focus on the technology every day of the week, and twice on Tuesday. Continue reading

Posted in Disruption, Industry, Innovation, Management, Processes & Tools, Technology | Leave a comment

“It turns out that marketers are spending well over a third of their budgets (on average) on analytics. This in spite of the report finding that levels of confidence in analytics’ ability to generate insight are mediocre, at best.” Continue reading

Posted in Technology, marketing | Leave a comment