Tag Archives: marketing

images

Change happens. It doesn’t care whether you like it or not. Change doesn’t need your permission. Change is the one constant in business. What you decide to do with change is up to you. Continue reading

Posted in Blogging Innovation, Creativity, Culture & Values, Entrepreneurship, Industry, Innovation, Innovation Perspectives, Leadership, Management, People & Skills, Strategy, culture, marketing | 1 Comment
If You Give an Innovator an Idea, He

From my experience, it seems that everyone thinks about innovation, but they think about it in very discrete, disconnected ways. R&D folks think about innovation as creating a new polymer. Marketing folks think about innovation as changing a marketing channel or delivering a new product. What very few people think about are the knock-on effects, consequences and series of events that are required to unfold when you innovate. Continue reading

Posted in Finance, Innovation, Management, People & Skills, Strategy, marketing | 4 Comments
Apple - Think Different

A brand is the external reflection of a company’s inside culture and core values. In order for a brand to stay relevant, be different and unique, it must reinvent itself continuously. If a company’s products or services don’t change the game regularly, they suddenly become a commodity, as unique and innovative they could have been at some point. Continue reading

Posted in Apple, Innovation, Strategy, marketing | 5 Comments

Many of us are aware that we live within an interconnected world, enabled by technology, yet how many of us realize the deep implications and enact the possibilities and opportunities this connectedness allows us? Continue reading

Posted in Build Capability, Culture & Values, People & Skills, collaboration | 5 Comments
Facebook, a Golden Retriever and Maui Jim

At Innovation Excellence, we love ‘teaching stories’. Thanks Small Army for this one! Continue reading

Posted in Business Models, Consumer Innovation, Customers, Service, Social Media, Uncategorized, marketing | Comments Off
How Will You Win (Strategically Speaking)?

Even if your “Where to Play” is not particularly unique, there are always ways to win. Case in point: corner coffee shops, so common they’re found in just about every town and city on the planet. Nothing at all special or unusual about that space. Who wins in that unremarkable market? Starbucks. Continue reading

Posted in Competitions, Creativity, Customers, Design, Innovation, Sales, marketing | Leave a comment