Tag Archives: marketing

Crowdsourcing = Marketing or Innovation?

When companies tap into the crowd in the right way, they can reap lots of benefits. They are primarily focused on innovation and marketing and while many believe (myself included) that the “proper” form of crowdsourcing leans towards the innovation benefits, we do see lots of initiatives that are more about marketing than innovation. Continue reading

Posted in Growth, Innovation, collaboration, marketing | 3 Comments

Ken Smith wraps up his series “Selling Innovation” with the start-up checklist. Continue reading

Posted in Consumer Innovation, Customers, Entrepreneurship, Growth, Innovation | Leave a comment

The innovation economy shifts daily. New or updated products and services change the landscape at an ever increasing rate, and occasionally a truly disruptive innovation enters the market forcing incumbents to alter plans while opening up new opportunities for the latest crop of fast followers. Continue reading

Posted in Business Models, Consumer Innovation, Customers, Entrepreneurship, Finance, Growth, Innovation, Leadership, Uncategorized | Leave a comment

While the most cost-effective method of customer acquisition is capturing a repeat customer, in the innovation economy that second sale is paramount. The second sale validates the marketplace, and moves you one step closer to broad market penetration. It is the catalyst to moving from selling to early adopters to selling to a larger, mass market. Continue reading

Posted in Business Models, Consumer Innovation, Entrepreneurship, Growth, Innovation, Leadership, Uncategorized, collaboration | 2 Comments

Closing the deal means more than just getting a signed contract or collecting the money. It means that you have engaged a buyer in a multi-tiered long-term agreement… Continue reading

Posted in Business Models, Consumer Innovation, Customers, Entrepreneurship, Innovation, Leadership | 1 Comment
Innovation Sighting: Getting Your Competition to Promote You

How do you get your competitor to promote your value proposition? By thinking inside the box, or, in this case, using the box. Continue reading

Posted in Competitions, Creativity, Customers, Innovation, marketing | 1 Comment

Once you have designed a great product or service and determined the most effective path for taking it to market, selling your innovation will require creating a message that communicates the value proposition to prospective buyers. Because both consumer and corporate buyers are far more sophisticated today with access to multiple sources of information – from product reviews to competitive pricing – your pitch can not be one-dimensional. You must blend a simple, easily grasped and remembered tag line with feature-function lists, competitive product comparisons, and not a small measure of excitement. Continue reading

Posted in Business Models, Consumer Innovation, Entrepreneurship, Uncategorized | 1 Comment