Tag Archives: marketing

Unless you’re Apple, you’ve just released the 6th generation of iPhone and the masses see that as the latest most innovative product on earth (yeah, Apple can still make believe), consumers don’t care about incremental updates to your “new” product. Continue reading

Posted in Change, Consumer Innovation, Creativity, Customers, Disruption, Entrepreneurship, Innovation, Strategy, culture, marketing | Leave a comment
Big Data + Big Ideas = Big Impact

Peter Fisk explores the world of big data and its impact on business through innovation and marketing, with particular application to the future of telecoms. First presented at Marketing Genius Live, Astana 19 Feb 2015. Continue reading

Posted in Presentations | 1 Comment
five_p's_SAP_english

Let’s look at the impact of digitalization and cloud computing (the connecting of people and machines) and the considerable upheaval caused in the marketing mix. Continue reading

Posted in Creativity, Innovation, Technology, collaboration, marketing | 3 Comments

As an organization, you need a clear purpose to connect with your employees and customers on an emotional level, in an engaging, meaningful and compelling way. Continue reading

Posted in Apple, Business Models, Culture & Values, Disruption, Entrepreneurship, Innovation, Strategy, culture, marketing | 1 Comment
Ines Dartiguenave

Communication, marketing and innovation: an explosive cocktail for a powerful brand! Inès Dartiguenave examines 3 steps where communication and innovation can substantially benefit from each other. Continue reading

Posted in Innovation, collaboration | 5 Comments

Creativity drives problem solving, innovation and entrepreneurship. It is a critical skill (and mindset) that leads to new and more efficient solutions to existing problems. It also enables individuals and organizations to find ways to address customers’ needs as a differentiating factor. In theory, creativity is widely praised and desired. But, in reality, creative solutions are often met with pushback, reluctance and even hostility. Continue reading

Posted in Creativity, Leadership, Management | 3 Comments
Top 100 Innovation Articles of 2014

2014 was the third full year of operations for Innovation Excellence. To celebrate we’ve pulled together a list of the Top 100 Innovation Articles of 2014. Did your favorite make the cut? But enough delay, here are the 100 most popular innovation posts of 2014 (each receiving 5,500 – 44,500 page views): Continue reading

Posted in Feature Of The Week, Innovation, News, Top 10 | 7 Comments