Tag Archives: Innovation Psychology

Innovating for Mind, Body and Soul

We all know that we need to capture both the hearts and minds of the consumer if we want an innovation to be successful.  That logic alone does not always sell is clear from the science of psychology, which tells us that emotions play a crucial role in most, if not all consumer decisions.  And for many of us, myself ...

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One Thing All Successful People Have in Common

I was speaking with a good friend recently and she shared with me something that triggered a thought about what makes people successful and happy. If you’re an innovator, pay close attention, this is especially relevant to you. Stick with me because this is perhaps the most important lesson I’ve learned about success and which I can pass on. I’ve ...

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The Necessary Value of Unstructured Time

I want to dedicate a column to the next generation. For me, this means addressing Uncle Leo and Ellery, my youngest son and grandson respectively. May they have the space to explore in the vast treasures of childhood and lose a sense of time while playing. There seems to be an unconscious conspiracy against the people having free time to ...

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Eleven Essential Behavioral Science Books for Innovators

No matter how great an innovation is, it is only useful if people notice it, understand it, desire it, acquire it and use (and reuse) it. To achieve this, we need to understand human perception, motivations, decision making and ultimately, influence behavior. Below, in no particular order, are my favorite eleven books that have taught me about human behavior. Why ...

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The Four Modes of Thinking and How They Impact Performance

Hi there, this is your brain speaking. Just wondering what thinking mode you are operating in today?  Seems simple, but it’s important to know what’s going on up there. Here’s why: Success in today’s hyper-competitive global economy depends on what’s happening upstairs in that frontal lobe of your brain where problem-solving, creativity and other cognitive functions take place. Our research with thousands ...

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Nudity, Great Food and Disruptive Innovation

Both Playboy magazine and restaurateur Danny Meyer have been in the news this week for disruptive business model innovations that challenge deeply help assumptions within the respective worlds. Disrupting yourself in risky, but can be a hard necessity if the world you operate in is changing in ways that leave you vulnerable to external disruption. However, how many businesses would be able to embrace this kind of reinvention of their business models? When was the last time you confronted you hidden assumptions and 'givens'.

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Innovation Judo – Maximum Efficiency with Minimum Effort

A core principles of Judo is is maximum efficiency, minimum effort. Directly resisting a more powerful opponent will typically result in defeat, but redirecting their momentum and power can make it possible for weaker opponents to beat significantly stronger ones. We can often apply similar strategies in innovation, and use the cause of a problem to solve it. In this way, the problem becomes the solution. Just as we...

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