Tag Archives: ideation

3 Problems With Positioning Statements

The concept of positioning statements has been around for decades, however just because you know what positioning is, doesn’t mean you understand how to do it. The classic positioning statement is a fill-in-the blanks exercise where you create a single phrase that encapsulates what your offering is about relative to your competition. It usually looks something like this: There Are ...

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Try this Ideation Method – The Ideas Exchange

The Ideas Exchange is a brainstorm method which works well for larger groups.   It is easy to run, quick and effective.  This is the procedure: The problem is clearly stated. Everyone is given two colored cards (or post-it notes). Say one white and one pink. Working silently and individually they write down a sensible idea to solve the problem ...

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More Ideation means more Innovation – Simple

Spigit is a leading innovation management software company.  They recently published a research paper entitled ‘Quantifying a Culture of Innovation.’  Northwestern University’s Kellogg School of Management carried out a study of data from 154 corporate customers of Spigit over a five year period.  The findings are instructive.  They report a significant correlation between ideation rates (generating good ideas) and profit ...

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Try the Gestures Icebreaker for More Creative Ideas

It is well known that our physical attitude can affect our mental attitude.  If our posture is more positive then our thinking is more positive.  Researchers Slepian and Ambady report an experiment in the Journal of Experimental Psychology.  They had some subjects move their arms in big fluid movements and other subjects moved their arms in short, precise movements.  Then ...

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Should the Manager be in the Ideation Meeting?

You want to hold a meeting with your team in order to generate some really creative ideas. You would like the group to challenge assumptions, think differently and come up with plenty of radical proposals.  Here is the dilemma. You naturally want to lead the meeting but should you be in the room at all? Unfortunately for managers, your presence ...

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Paris Accenture Innovation Center: Creativity on starting-blocks

What is the Paris Accenture Innovation Center ? In a nutshell, a dizzying innovation team, acting in a tremendous place for creativity! Albane Liger Belair, Accenture Paris Innovation Center Director, and her deputy, in charge of the program lead, Mathieu Cambe, kindly walked me through this amazing space. Identity and purpose Paris Accenture Innovation Center opened in April 2016. Other ...

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How to Start Innovation with an Idea

The Innovation Maze

The Idea Route Google, currently a company with a market capitalization of $ 500 billion, started as just an idea. In 1995, the idea for “downloading the entire web onto computers” came to Google inventor Larry Page in a dream when he was 23 years old. He claimed, “I spent the middle of that night scribbling out the details and ...

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