Tag Archives: Direct Marketing

People-Centric Marketing

We live in an increasingly complex world where both the volume of change and the pace of change are accelerating. But it is not just change that is accelerating, choice is proliferating as well. Witness the example of General Mills’ Cheerios. Introduced in 1941, there are now 13 varieties of Cheerios on the market, not including snack mixes introduced in 2008. Continue reading

Posted in Change, Innovation, Psychology, marketing | 1 Comment
Shift Your Game? Mobile 2013!

Innovating Thru Mobile, Social, e-tail. It is now 2013, and the world is shifting everywhere…have you done a shift on your innovation game? There is one area that could be an added catalyst to you efforts. Continue reading

Posted in Feature Of The Week | 4 Comments
6 Digital Trends to Watch in 2013

Mapping out what we can expect helps us prepare for the unexpected, be robust and stay on our toes. With that in mind, here are 6 things we can expect to shape the digital world over the next year and beyond… Continue reading

Posted in Design, Digital, Innovation, Technology, The Economy | 9 Comments