Tag Archives: consumers

Re-Invent the Future

Many companies find themselves at a crossroads. The next few years will decide which business models will survive and which will undergo sweeping changes. Technological evolution, the modern consumer and the total market compel us to answer that one crucial question: who is prepared to re-invent their company as well as themselves? Continue reading

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NPD

Location, location, location is as true for conferences as it is for Real Estate. Events are engines of economic development for the cities they choose. We’ll be doing more on both – cities and their innovation events this year – bringing you the innovation highlights from both. That’s why we were excited that the Frost & Sullivan Innovation in NPD and Marketing is going to New Orleans! Continue reading

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100 Things to Watch in 2014 - JWT

Edible Packaging, Heads-Up Movement and Haptic Technology—just a few items from JWT’s annual list of 100 Things to Watch for the year ahead. It’s a wide-ranging compilation that reflects developments surfacing across sectors including technology, television, food and spirits, retail, health care and the arts. Continue reading

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Insights Differentiate, Not Data

Big Data is receiving a lot of attention and investment at the moment, with the combination of technology and analytics generating enormous possibility. As Greg Satell rightly points out, businesses that neglect Big Data will be left behind.. Continue reading

Posted in Case Study, Consumer Innovation, Leadership, News, Product Innovation | 4 Comments
Consumers Want Brands to be Friendly and Personable

Without much choice in the matter, consumers pretty much had to take whatever messaging they got. Super Bowl commercials aside, that day is pretty much gone. In short, conusmers want to be active rather than passive consumers of the branding to which they’re subject. Continue reading

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50 Powerful Statistics About Tech Mega Trends Affecting Every Business

There are five mega trends impacting the IT departments of every company: Mobile, Social, Cloud, Apps and Big Data. In this presentation, Vala Afshar reveals ten startling stats for each mega trend. Continue reading

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What is Starbucks Missing from its Marketing Strategy?

On the surface, Starbucks appears to have all the components required to “future proof” its success: a massive social media following and customer base; a consistent, global coffee experience; and an in depth knowledge of its individual customers through its Starbucks Card program. Yet there are significant ways in which it could improve its online marketing. Continue reading

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