Tag Archives: consumers
It’s not hard to lead talented people with an aligned vision who fall under the umbrella of an iconic brand that has a cult-like consumer following. This describes Ron Johnson’s role as head of Apple’s retail operation prior to assuming the CEO role at J.C. Penney. Continue reading
As we move through the world, we have an innate sense of how things feel — the sensations they produce on our skin and how our bodies orient to them. Can technology leverage this? In this fun, fascinating TED-Ed lesson, learn about the field of haptics, and how it could change everything from the way we shop online to how dentists learn the telltale feel of a cavity. Continue reading
The Unification Tool is a tricky but effective advertising tool. Unification recruits an existing resource and forces it to carry the advertising message. That resource can come from within the medium itself or within the environment of the medium. Continue reading
Loyalty is defined as a strong feeling of support or allegiance. Companies fight for it because it correlates well to product sales. The Fabulous Five (Google, Amazon, Apple, Samsung, and Facebook) are waging a spectacular battle against each other to earn customer loyalty. Continue reading
When it comes to design-led innovation, we love the big idea — those breakthrough inventions that signal a disruptive change. But these big ideas are rarely the result of a single moment of genius. Instead, it comes from the culmination of smaller ideas, developed over time, from the minds of many. Continue reading
The rush continues to turnaround Avon to satisfy investors, but what about the turnaround needed to satisfy female shoppers? Continue reading
Google, Apple, Facebook, Samsung, and Amazon are in a mad scramble to enter new territory and cover gaps in their strategies. The one that gets ahead and stays ahead will earn bragging rights in what may be the most significant business battle of all time. These companies are the Fabulous Five. Continue reading
