Tag Archives: B2B
As I am about to do an open innovation session for a B2B company, I got to think about this question once again and since it works well for a good discussion, let me start out with a couple of remarks.. Continue reading
Don’t Miss Final Part 4 from the 2013 Chief Strategy Officer Survey: Strategic Growth Accountability Continue reading
Loyalty is defined as a strong feeling of support or allegiance. Companies fight for it because it correlates well to product sales. The Fabulous Five (Google, Amazon, Apple, Samsung, and Facebook) are waging a spectacular battle against each other to earn customer loyalty. Continue reading
Google, Apple, Facebook, Samsung, and Amazon are in a mad scramble to enter new territory and cover gaps in their strategies. The one that gets ahead and stays ahead will earn bragging rights in what may be the most significant business battle of all time. These companies are the Fabulous Five. Continue reading
Accenture recently surveyed 200+ B2B companies with revenues of more than a billion dollars and found that a large majority agree on the importance of social media. So far so good. But they also found that only eight percent of those companies are heavily engaged in social media today. Why the discrepancy? Continue reading
