Tag Archives: B2B

How To Cross The Tech Chasm

If your business is in any way related to technology, you most likely know the name Geoffrey Moore. His classic marketing book, Crossing the Chasm: Marketing and Selling Products to Mainstream Customers, has sold more than 1 million copies since it was first published nearly 25 years ago. Continue reading

Posted in Book Review, Innovation, Interviews, Technology | 4 Comments
40 Examples of Open Innovation & Crowdsourcing

What are the differences and similarities on open innovation between B2B and B2C companies? This is a question I often run into during my talks and consulting engagements. Here you get some of my views. Continue reading

Posted in Growth, Innovation, Open Innovation, Strategy | 4 Comments
Feeling the Creative Sizzle

There’s a saying in marketing, “It’s not the steak, it’s the sizzle.” In other words, people do not really buy a product. Rather, they buy the emotions and feelings associated with the product. Steak is not bought because it’s a chunk of beef. But, because if it is well cooked, it will taste delicious (if you are not a vegetarian, anyway!) Continue reading

Posted in Creativity, Innovation, Strategy, marketing | 5 Comments
How Social Affects Lead Generation

Social for lead generation has finally stepped into the limelight, and for good reason. The question of whether or not it can be an effective B2B marketing strategy has been answered with an astounding yes. But now the question remains, “how do I successfully implement social into my overall strategy?” Continue reading

Posted in Presentations | 2 Comments
Are B2B Companies Slower Adaptors of Open Innovation?

As I am about to do an open innovation session for a B2B company, I got to think about this question once again and since it works well for a good discussion, let me start out with a couple of remarks.. Continue reading

Posted in Build Capability, Culture & Values, Innovation, Leadership & Infrastructure, Management, Processes & Tools, Strategy | 2 Comments
CSO Survey Part 4

Don’t Miss Final Part 4 from the 2013 Chief Strategy Officer Survey: Strategic Growth Accountability Continue reading

Posted in Build Capability, Growth, Innovation, Strategy | 1 Comment
The Fabulous Five - Loyalty Factor

Loyalty is defined as a strong feeling of support or allegiance. Companies fight for it because it correlates well to product sales. The Fabulous Five (Google, Amazon, Apple, Samsung, and Facebook) are waging a spectacular battle against each other to earn customer loyalty. Continue reading

Posted in Competitions, Customers, Growth, Headlines, Industry, Innovation, Leadership & Infrastructure | 1 Comment