Tag Archives: Apple

The golden rule is that you should base new product initiatives on a combination of your technical expertise and evident customer needs. But innovators are rule breakers so you can try a new product based on just one of these criteria. Continue reading

Posted in Build Capability, Case Study, Customers, Innovation | 1 Comment
Apple - Think Different

A brand is the external reflection of a company’s inside culture and core values. In order for a brand to stay relevant, be different and unique, it must reinvent itself continuously. If a company’s products or services don’t change the game regularly, they suddenly become a commodity, as unique and innovative they could have been at some point. Continue reading

Posted in Apple, Innovation, Strategy, marketing | 4 Comments
Requirements, Market Research, Entertainment, and the Art of the Possible

A series of personal innovation stories from a new book by Luis Solis, “Innovation Alchemists: what every CEO needs to know to hire the right Chief Innovation Officer”. Today’s chapter on METHOD comes from Scott Williams who is CEO and Founder of Maga Design Visual Information Mapping. Continue reading

Posted in Feature Of The Week | 3 Comments
Seek Out Unhappy Customers

A better source of incremental innovation is the customer. If you keep making your product better and easier to use for him or her then you are adding value rather than just adding features. The unhappy customer is the place to start – so seek him out. Continue reading

Posted in Consumer Innovation | 1 Comment
The Kindle Smartphone is a Game Changer – But Not As You Think

Amazon recently launched its new Kindle Fire smartphone. “Ho-hum” you, and a lot of other people, said. “Why?” “What’s so great about this phone?” The market is dominated by Apple and Samsung, to the point we no longer care about Blackberry – and have pretty much forgotten about all the money spent by Microsoft to… Continue reading

Posted in Consumer Innovation, Creativity, Customers, Digital, Headlines, News, Technology | 6 Comments
When External Speed is Faster than Internal Speed

Mary Meeker’s annual report on internet trends shows how the market for smartphone operating systems has been completely transformed in eight years. This holds some important innovation lessons. Continue reading

Posted in Digital, Growth, Innovation, Technology | 2 Comments
Herding Cats – 4 Leadership Lessons from Top Publicist Jeff Ballard

Charlie Sheen, Chandler Massey, Johnny Depp, Paula Abdul, Zac Efron, Rob Lowe, John Davidson, Dick van Patten… This is just a short, partial list of the people Jeff Ballard works with, and has worked with in some cases for nearly 30 years, as one of the top publicists in the entertainment industry. Continue reading

Posted in Celebrity, Headlines, Innovation, Leadership, culture | 1 Comment