Tag Archives: Apple

Don’t Be the Best, Be the Only One

A couple of weeks ago I asked if corporates really want to innovate like startups. One of the obstacles corporates have towards innovating like startups is overcoming their myopic view of competition: me-too-ism. Continue reading

Posted in Entrepreneurship, Innovation, Product Innovation | Leave a comment
The No. 1 Challenge to Innovation

The biggest challenge to innovation is not how to generate new ideas and opportunities. It’s how to make innovation a deeply embedded capability in the organization. Continue reading

Posted in Feature Of The Week | 4 Comments
Smartwatches: Past, Present and Future

Ever since the successful KickStarter campaign of the Pebble Watch, smartwatches have been rolling out left and right. Greg Swan has tracked, researched, tested and worn multiple smartwatch designs in his role as Senior Vice President, Creative Technology Innovation. He’ll share his thoughts on what’s out there and what’s to come. Continue reading

Posted in Presentations | 2 Comments

The golden rule is that you should base new product initiatives on a combination of your technical expertise and evident customer needs. But innovators are rule breakers so you can try a new product based on just one of these criteria. Continue reading

Posted in Build Capability, Case Study, Customers, Innovation | 1 Comment
Apple - Think Different

A brand is the external reflection of a company’s inside culture and core values. In order for a brand to stay relevant, be different and unique, it must reinvent itself continuously. If a company’s products or services don’t change the game regularly, they suddenly become a commodity, as unique and innovative they could have been at some point. Continue reading

Posted in Apple, Innovation, Strategy, marketing | 5 Comments
Requirements, Market Research, Entertainment, and the Art of the Possible

A series of personal innovation stories from a new book by Luis Solis, “Innovation Alchemists: what every CEO needs to know to hire the right Chief Innovation Officer”. Today’s chapter on METHOD comes from Scott Williams who is CEO and Founder of Maga Design Visual Information Mapping. Continue reading

Posted in Feature Of The Week | 3 Comments
Seek Out Unhappy Customers

A better source of incremental innovation is the customer. If you keep making your product better and easier to use for him or her then you are adding value rather than just adding features. The unhappy customer is the place to start – so seek him out. Continue reading

Posted in Consumer Innovation | 1 Comment