Flashback - Top 20 Innovation and Marketing Articles of 2009

Before I release the Top 20 Innovation and Marketing Articles of 2010 list on January 3rd for the new year, I thought it might be fun to flashback to the Top 20 Innovation and Marketing Articles of 2009. The list a great testament to all of the great articles that exist in the back catalog of 2,100 articles on the site, so I encourage you to explore the site with the search, category and monthly archive features. It’s not too late to vote for your favorite innovation and marketing articles of 2010 by tweeting them on Twitter or liking them on Facebook using the red toolbar at the bottom. To make things more interesting Facebook likes will count DOUBLE So, here were the Top 20 Innovation and Marketing Articles of 2009: iPhone Pro in June 2009? by Braden Kelley Five Steps to a Successful B2B Social Media Strategy by Matt … Continue reading

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Innovation and Strategic Alignment

In a new study on innovation just released by CapGemini, one chart in particular caught my eye. The chart is a stacked bar chart reflecting how aligned the executives believe their innovation work is with their strategic goals. You can register for the report at www.capgemini.com. The background material on the study indicates that CapGemini received 189 responses from companies in 15 countries, and that most of the respondents were board-level and senior executives, as well as middle managers closely aligned to innovation roles. So these folks should understand their corporate strategies and how closely innovation is linked, or should be linked, to strategy. What caught my eye is that across four major industry divisions – auto/aerospace/defense, Industrial Products, High Tech and Consumer Packaged goods and Retail – anywhere from 23% to 50% said they felt innovation was “somewhat aligned” or not aligned. As you’d expect CPG was …

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Social Media Policy - Whats and Whens Behind Your Guidelines

Does your organization have a defined social media policy? The mechanics behind creating a social media policy are an area where we’ve collaborated with Nate Riggs, President and Lead Strategist of Social Business Strategies, to develop strategic thinking exercises to identify key social media-related issues. These are essentially the do’s and don’ts to be considered in defining a social media policy. We’re always refining our strategic thinking exercises to make them more situation than category-based. As a result, they’re moving toward the form of, “What should happen when something else happens?” Based on our experiences, some of the situations your social media policy ought to consider include: What should take place when a customer complains? What do you want to happen when someone takes exception to your point of view? What are the differences when one of your social media team members is using social media professionally vs. personally? What … Continue reading

Posted in Social Media, Strategy, marketing | 3 Comments
Turning the Battleship

The Office of Science and Technology Policy and the National Economic Council issued an RFI to collect feedback about university commercialization, including recommendations for more effective models, descriptions of current best practices and better metrics to gauge success. Continue reading

Posted in Entrepreneurship, Government, Innovation, education | 1 Comment
Turning Problems into Innovation Challenges

Corporate innovation – and indeed any kind of innovation – is never the result of spontaneous ideas appearing for no reason. Rather it is a process that begins with a problem or a goal and ends with the implementation of one or more ideas deemed to offer value to the organization. On those rare occasions when a researcher makes an unexpected discovery, she still needs to turn that discovery into an innovation – and that means she has to start with a goal: turning the discovery into a product, for example. As noted, the innovation process starts with a problem or a goal. In this article, we will look at problems. In a future article, we will look into goal oriented innovation. Most people, when confronted with a problem will look for a solution and apply the first solution that comes to mind. Often, they will follow past examples, ask … Continue reading

Posted in Innovation, Management, Strategy | 2 Comments
Will you grow in 2011?

Create wealth like Apple, Amazon, Priceline, DeVry, Colgate by Adam Hartung “Goodbye 2010, the Year of Austerity” is the headline from Mediapost.com’s Marketing Daily. And that could be the mantra for many, many companies. Nobody is winning today by trying to save their way to prosperity! As we move into this decade, it is important business leaders realize that the only way to create a strong bottom line (profit) is to develop a strong top line (revenue.) Recommendations: Never be desperate. Go to where the growth is, and where you can make money. Don’t chase any business, chase the business where you can profitably growth. Be somewhat selective. Focus efforts on markets you know best. I add that it’s important you understand not to do just what you like, but learn to do what customers VALUE. Let go of crap, traditions and “playing it safe” actions. …

Posted in Management, Strategy | 1 Comment
Why, What, How

New Thinking for the Engineering Community by Dr. Mike Shipulski Sometimes we engineers know the answer before the question, sometimes we know the question’s wrong before it’s asked, and sometimes we’re just plain pig-headed. And if we band together, there’s no hope of changing how things are done. None. So, how to bring new thinking to the engineering community? In three words: WHAT, WHY, HOW. WHY – Don’t start with WHAT. If you do, we’ll shut down. You don’t know the answer, we do. And you should let us tell you. Start with WHY. Give us the context, give us the problem, give us the business fundamentals, give us the WHY. Let us ask questions. Let us probe. Let us understand it from all our angles. Don’t bother moving on. You can’t. We need to kick the tires to make sure we understand WHY. (It does not matter if you … Continue reading

Posted in Design, Management, marketing | 1 Comment