You’ve all heard about “thinking outside the box.” It’s a tired expression really. “You need to put on your innovation hat! You need to think outside the box!” OK, true enough I guess. But actually, we live in a real world with real constraints. We are, truth be told, in a box. There are timelines, there is physical space, there are responsibilities, there are budgets. Yes, we can solve problems with… Continue reading
Success in a customer-centric business environment requires a seamless feedback loop between supplier and consumer. To maximize value realized from a mass customization strategy, you should view your customer as a collaborative partner in the product design process. Continue reading
When most Americans think of Pilgrims, they think of Plymouth Rock, the founding of the colony that became America. They came in a search of religious freedom. But the word has an older and deeper meaning, illuminated beautifully here by Sister Rose Pacette, Director at Pauline Center for Media Studies. Continue reading
Is the world getting smaller, or are we seeing further?
Is the world getting smaller, or are we seeing further? Today we stand on the shoulders of giants in a rapidly changing world. In order to gain the competitive edge needed to stay relevant, it is imperative that businesses seek to disrupt their own business model before the competition does. Continue reading
Most of us live in a consumer driven economy. That is, we have a number of alternatives or choices for any need. We can choose across different brands of gasoline, airlines, automobiles and many other offerings. We are familiar with, and comfortable with, alternatives and making choices. Except, it seems, when we are called on to innovate. Continue reading