Jobs to be Done are Always Done

Business expansion opportunities are identified when some sort of unmet need is defined in the marketplace. Unmet needs always relate back to the customer in some way. A human being is always the customer, whether they are a buyer or a user. Even if you are focused on process changes, these changes should tie back to customer value for them to be important enough to pursue. Finding unmet needs should be the purpose for conducting qualitative, human-based research. Qualitative research seeks to frame the context of a person’s world in human terms (i.e. physical, social, cultural, cognitive and emotional drivers) and thereby uncover ways of helping a person by inventing new solutions, or combining existing solutions in new ways. Ultimately, people are simply trying to “get a job done”. At a seminar I attended by the firm BMGI, they presented the concept of “Jobs …

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Brightidea - September Blogging Innovation Sponsor

Thank you to Brightidea for sponsoring Blogging Innovation for December 2010. Recently, Brightidea announced the latest release of its Social Innovation Management Suite. The Brightidea Innovation Suite is a one-of-a-kind ‘Facebook-style’ platform that allows Global 2000 businesses to monitor the social process of innovation from concept to cash. The integrated nature of the suite allows for a clear hand-off between stages in the innovation pipeline while maintaining an end-to-end system of record of all innovation-related activity. The Innovation Suite release is the distillation of over 10 years of experience in the field, and over a year in development. The release incorporates several thousand enhancement requests made from our customers, partners and employees. The suite includes: WebStorm – The industry leading online brainstorm tool has been upgraded to include: one-click creation of innovation communities, advanced idea management including clustering and collections, and best-of-breed flexibility, configurability and extensibility for custom workflows and … Continue reading

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Using Open Innovation to Be Competitively Unpredictable

During a Twitter Q&A organized by open innovation thought leader Stefan Lindegaard, Psion Teklogix CEO John Conoley posted this: How interesting is that? Using open innovation to be “competitively unpredictable”. I love that concept. Let’s understand where John is coming from. First, have you heard of Psion Teklogix? They make “rugged mobile computers”. Think Blackberry or iPhone, but industrial strength with specialized purposes, hardware, and made to withstand punishment. From an enterprise perspective, the chart below by VDC Research provides some perspective on mobile computing for work. I’ve outlined in red the section where Psion operates: Psion’s computers are used in a variety of industries for inventory tracking, couriers, field service and other demanding jobs. The company is #3 in its industry (Motorola occupies the top spot). A key part of Psion’s strategy is to make its rugged mobile computers modular and customizable. This customization allows them to be adapted … Continue reading

Posted in Headlines, Innovation, Open Innovation, Strategy | 1 Comment
Love and Leadership

You’ll never be a great leader without being loving and compassionate. While today’s post is a bit more kumbaya than most, please don’t check out on me because you perceive this topic too gooey and gushy to be relevant. If you take what follows to heart, it might just change your world. I saw a brief Twitter exchange yesterday between Becky Robinson (@BeckyRbnsn) and David Hutchens (@davidbhutchens) which piqued my curiosity. David asked Becky, “How come no one ever talks about love as a leadership competency?” I think it’s a great question. While love and leadership are certainly two words you don’t often hear in the same sentence, I can assure you that rarely does great leadership exist without love being present and practiced. In fact, if you examine failed leaders as a class you’ll find that a lack of love, misplaced love, or misguided love were a contributing cause … Continue reading

Posted in Leadership, Psychology | 2 Comments
Don't ask the analytical mind to spot innovation opportunities

Let me start with a confession: I was tempted to write ‘why the analytical mind cannot innovate’. That would have been a more provocative title, something crisper and more catchy when it goes on twitter, but it would have been contrary to my beliefs and values. For I believe that there is a place for the analytical mind in the innovation team. Yet, there is also little doubt that the analytical mind may indeed struggle with one of the roles at the forefront of the innovation endeavor: the observer. An innovation, often start with an observation. The observer – the one that Tom Kelley calls anthropologist – spots a behavior, a way of doing things, a situation that everyone else considers to be normal because it is habitual, which, on reflection, proves to be unproductive, unpleasant, uncomfortable. A famous example is the observation that picking up a slobbery ball in … Continue reading

Posted in Innovation, Leadership, Management, Psychology | 4 Comments
Don't Multitask - Multithink Instead

I expect you are familiar with multitasking: the ability to perform more than one task simultaneously. Managers who like to overwork their employees love multitasking. They assume that if their employees are performing three tasks simultaneously, they’ll work three times as fast. The logic in that assumption is so thoroughly flawed, it is hard to believe that intelligent managers accept it without question. Perhaps they are too desperate to improve employee productivity. Logic suggests two points: 1. No one can actually perform several tasks simultaneously. Rather they quickly switch from one task to the other. Hence, all things being equal, multitasking should be no faster than monotasking (that’s my own word, incidentally). 2. Bearing in mind point 1, it would seem that a person would require a certain amount of time to switch from one task to the other. Even if that time is tiny, it would add up after … Continue reading

Posted in Creativity, Headlines, Innovation, Psychology | 4 Comments
November

This year I thought I would experiment with a Top Ten list at the beginning of each month, profiling the ten posts from the previous month that generated the most traffic to Blogging Innovation. So, without further ado, here are November’s ten most popular innovation or marketing posts: The Social Media Fad is Ending – by Steve McKee Social Media Responsibility – by Mike Myatt 16 Tactics for Building an Audience via Social Media – by Mike Brown The Innovative Company of the Future – by Chris Dolan Business Model Innovation and Venture Capital Assessment – by Paul Hobcraft Six Things Every Great Leader Does – by Matt Heinz Don’t Innovate – Steal Ideas and Create Value – by Caspar van Rijnbach iPad’s Climb Up the Disruptive Innovation Cycle – by Hutch Carpenter 25 Awesome Quotes on Creativity – by Mitch Ditkoff Five People That Kill Innovation – by Stefan … Continue reading

Posted in Blogging Innovation, Headlines, Innovation, Social Media, Top 10 | 2 Comments