Last month I delivered my “un-kill innovation” executive workshop to an executive team of a Fortune 500 technology company in Florida. It was a great experience all around, but at the end I was asked for the key takeaways, and I narrowed them down to the following. Continue reading

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Four hanging yellow light bulbs. Perpetual motion. Idea concept.

Three lessons from the LSI for those leading innovation and change within organisations Continue reading

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Get out. Get input. Get going!http://www.innovationexcellence.com/components/com_wordpress/wp/wp-content/uploads/2015/09/Leigh-Marino-300×300.jpg Continue reading

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Making Your Ideas Brilliant - Innovation Excellence

All ideas are brilliant. The success or the failure of the idea or in other words, the idea taking off or not lies on the person who is pitching it or selling it, i.e. the pitcher. Continue reading

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content marketing

If you want to know how to leverage content marketing to position your product in your customer’s mind, a great person to ask is Jerod Morris, VP of Marketing at Rainmaker Digital. Previously CopyBlogger, Rainmaker Digital is the most authoritative source I know for content marketing. Continue reading

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Where To Look For The Next Big Thing

Usually tales of great discovery begin with a flash of inspiration, like when Watson and Crick first imagined a double helix and then quickly realized that they had discovered the structure of DNA; or an accident, like when Alexander Fleming contaminated his bacteria culture and stumbled onto penicillin. Continue reading

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Creativity Redefined for Innovation

The words “creative” and “creativity” have been hi-jacked by the world of advertising. The word means something specific to those familiar with Mad Men or Thirty-something advertising stereotypes. In these cases – and the cases of classic advertising – creativity was visual, copy, or positioning cleverness applied at the end of the new product process, when it was time to market downstream. Continue reading

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