Tony Hsieh, the phenomenally successful CEO of Zappos likes to say that, “your brand is your culture” and believes so strongly in preserving his that he offers new recruits $1000 to quit. Anybody who doesn’t fit in will happily take the money and run. Continue reading

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Has “Innovation” become a four-letter word inside your company? Creating a culture of innovation from scratch isn’t easy. Transforming an existing culture is even harder. Learn what the core components of a culture of innovation are and how to transform your company’s culture. Continue reading

Posted in Consumer Innovation, Creativity, Culture & Values, Entrepreneurship, Innovation, collaboration, culture | Leave a comment
Decluttering Innovation

People need time to innovate, but corporations tend to “tax” employees with time-wasting bureaucracy. As reported in The Economist, clutter is taking a toll on both morale and productivity. Continue reading

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#ASL Ice Bucket Challenge

As ice buckets keep being dumped over my fb friends every day, I want to look at the #ALS #IceBucketChallenge phenomenon from the marketing angle and talk about what makes it a successful campaign. Continue reading

Posted in Celebrity, Creativity, Growth, Innovation, Social Innovation, Strategy, collaboration, marketing | 1 Comment
the simpsons

What’s your next “luxury problem”? Consider this: Your competitor’s new product or service spells far more reason for celebration than for regret. Continue reading

Posted in Build Capability, Consumer Innovation, Innovation, Leadership & Infrastructure, People & Skills, Uncategorized | Leave a comment
Your Wellness Innovation Could Win You $5,000

At Premera we are all about helping our members live a healthier life. We want to give them the right tools that will help them eat better, shop smarter and move more. In order to help us develop new innovative tools for our members we want to hear from you. Do you have an innovative idea that will ignite change for the better? If so, we are offering a $5,000 reward for the best idea! Continue reading

Posted in Competitions, Health/Healthcare, Innovation, Open Innovation | 1 Comment
Lisa Marchese Interview: The Cosmopolitan Las Vegas

As we approach this year’s Back End of Innovation Conference — which will be held at The Cosmopolitan Oct 6-8, it seemed like a good time to share Paul Ruppert’s interview with CMO Lisa Marchese, who’s helped steer TCLV towards its North Star Continue reading

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