Category: Strategy

Marketing’s Holy Grail – Emerging Customer Needs

The Holy Grail of marketing is to identify emerging customer needs before anyone else and satisfy them to create new markets. It has been a long and fruitless slog as emerging needs have proven themselves elusive. And once candidates are identified, it’s a challenge… Continue reading

Posted in Customers, Growth, Innovation, Strategy, marketing | Leave a comment

We invite you to our weekly interactive forum — to read and collect your comments on “An Innovator has an Obligation to…” We hope you’ll join the conversation! Continue reading

Posted in Creativity, Entrepreneurship, Innovation, Inspiration, Management, Open Innovation, People & Skills, Profiles of Innovators, Quotes, Social Innovation, Strategy, Training, collaboration | Leave a comment
Be Fruitful and Multiply: The Multiplication Technique

A common problem in photography is the occurrence of red-eye, like you see here. Redeye happens when the flash of a camera goes into the eyeball. But today’s cameras have a clever and simple way to defeat redeye. They have a dual flash. Voila! No redeye. This innovation is a classic example of the multiplication technique. Continue reading

Posted in Innovation, Processes & Tools, Strategy | 1 Comment

We are all stuck into our habits. In our private lives we drive the same car brand -, read the same newspaper – and are insured at the same company for years in a row. Why shouldn’t we? Continue reading

Posted in Innovation, Leadership, Strategy | 3 Comments

What can you take away from the 2014 World Cup and apply to your business to bolster your innovation efforts? Continue reading

Posted in Culture & Values, Entrepreneurship, Innovation, Innovation Perspectives, Innovation Teaching Story, Inspiration, Leadership, Management, Product Innovation, Strategy, collaboration, culture | 6 Comments
ItsYourChoicelogo

Demand for configurability and personalization is growing in the marketplace and presents a threat to traditional mass production techniques. Jordan Reynolds kicks off a series here… Continue reading

Posted in Consumer Innovation, Customers, Design, Innovation, Product Innovation, Strategy, collaboration | 3 Comments
2014 innovation challenge

The end of the year is upon us and what a year it has been! From glacial ice and snow, a late spring heralded in one of the finest summers in years and as we basked in its warmth, so too did the economy with early faint shoots of recovery growing and taking firm hold across the UK… Continue reading

Posted in Innovation, Leadership, Strategy | 3 Comments