Category: Strategy

If You Want To Disturb The Status Quo…

…you might want to talk to Ken Tencer. A few years ago, I read and reviewed a book entitled The 90% Rule: What’s Your Next Big Opportunity? by co-authors and business partners Ken Tencer and John Paulo Cardoso of the branding and innovation firm Spyder Works. Continue reading

Posted in Book Review, Innovation, Strategy | Leave a comment
Embrace Uncertainty

There’s a lot of stress in the working world these days, and to me, it all comes down to our blatant disrespect of uncertainty. Continue reading

Posted in Competitions, Culture & Values, Innovation, Strategy | 1 Comment
Starbucks

Starbucks understands better than most and exemplifies: it’s all about the brand experience. Nothing else. Continue reading

Posted in Consumer Innovation, Customers, Experience Innovation, Innovation, Strategy, culture, marketing | 3 Comments
#ASL Ice Bucket Challenge

As ice buckets keep being dumped over my fb friends every day, I want to look at the #ALS #IceBucketChallenge phenomenon from the marketing angle and talk about what makes it a successful campaign. Continue reading

Posted in Celebrity, Creativity, Growth, Innovation, Social Innovation, Strategy, collaboration, marketing | 1 Comment
You Are What You Innovate

In many philosophical circles, the mantra behind much of the belief system is that you are what you (think, eat, do, believe). In dietary circles, you are what you eat. Is it also the case that you “are what you innovate” or is it often the other way round? I think in many cases we actually “innovate what we already are”. Continue reading

Posted in Growth, Innovation, People & Skills, Strategy | 2 Comments
Building a Next Generation Organisation means embracing Adaptability

One of the more thought provoking statistics to emerge from the 2014 UK Budget speech was that “later this year the OBR expects Britain to reach the point when our economy is finally larger than before it collapsed six years ago.” That’s great news for the future but what a six years it has been! Whilst some companies have managed to weather the storm in one fashion or another, many household names have been swept away. Continue reading

Posted in Management, Strategy | 3 Comments

Winning is a habit. Learn how neuroprompts can help you practice the right things to develop this important habit. Continue reading

Posted in Build Capability, Growth, People & Skills, Strategy | 1 Comment