Category: Social Media
What’s the difference between using social media tools, and collaborating? If I’m using social media to the maximum extent, am I suddenly also being collaborative?
Lately, it appears “using social media” is equivalent to “collaboration.” I hear this erroneous collapsing of genres particularly in the realm of open innovation and crowd-sourcing. Continue reading
It’s illuminating to remember that five years ago, Twitter was three months old, and Facebook had just opened to non-students. Neither company had a business model. Oh, and Digg was considered the pre-eminent social news service. Continue reading
Accenture recently surveyed 200+ B2B companies with revenues of more than a billion dollars and found that a large majority agree on the importance of social media. So far so good. But they also found that only eight percent of those companies are heavily engaged in social media today. Why the discrepancy? Continue reading
“We have been able to discover social group networking structures that are indicative of high performance or high creativity.” Coolhunting is about finding those innovators that play a central role in the corporate innovation ecosystem. It can be argued that if you have an accurate social graph, the job of coolhunting is a matter of simple math.
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Social media is an economic and fluent way to build awareness, and a return loops with your customers. It enables accurate shots, targeting successive online communities, with creative opportunities at limited expenses: Facebook “like” and Twitter can contribute strongly to spread the virus of your innovation pool by pool. Continue reading
There are few brands today, if any, that are not engaged with social media on some level. Marketers would say that the importance of social media to the marketing mix is a given. What they might have more difficulty identifying is what they actually hope to accomplish by being there. Because increasingly it does not appear to be sales. Continue reading
