Category: Social Media
by Kevin RobertsTV will never die, YouTube will never kill it. YouTube (or its future manifestations) will never die either, TV will never kill it. We’re in the world of and/and, where possibilities are not mutually exclusive and creative exposure is based on merit.A couple of weeks ago, YouTube hit a billion views a day, and the inevitable happened. TV and YouTube are looking at working together. The Daily Telegraph says that the UK’s Channel 4 is looking at a deal to sell its own advertising around its own content on YouTube and sharing the revenue with YouTube (read Google). It’s like someone moving into your house, renting your living room unsolicited, and giving you a cut of the profits. And I say, good luck to them!!The power is with the creative champions, and YouTube have proven to be just that. As Steve Jobs said, “creativity is just connecting things.” … Continue reading
Surprise, surprise…Twitter Lists have been talked about for some time, but are now live.I’ve created an innovation list here:http://twitter.com/innovate/innovationPlease feel free to follow along, or make your case for your own favorite innovation tweeter (or yourself) to be included in the list by stating your opinion as a comment on this blog post.For those of you creating your own lists, the easiest place to add people I’ve found is in the list of people you are followingAnd here is an interesting use of Twitter lists on a web page by the Huffington Post.Finally, you might want to check out Listorious – a new and interesting service built off of the Twitter list functionality. I’ve created a Listorious list here: http://listorious.com/innovate/innovationHappy Innovating!Braden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also @innovate on Twitter.
We are happy to bring you some of the key points and insights from Dr. Ellen Levy’s talk at the Optimizing Innovation Conference, which was held October 21-22, 2009 in New York City.Dr. Ellen Levy, VP of Corporate Development and Strategy at LinkedIn was the opening speaker at the event. She set the stage by talking about how social networking is not a fad, and how the key elements of a successful network are identity (authenticity/ownership), trust, and reputation.As an example of the importance of trust, she described how on the same day that LinkedIn started allowing people to add headshot photos to their profile, they also launched a feature that allowed other users to say “never show me a photo.” This is of course key for people like HR managers who need to systematically avoid being biased by things like photos in their screening processes.Dr. Levy went on to … Continue reading
Riding on board a Virgin America flight, I have CNN on my seat media screen. I’m watching CNN much more than I’m usually able to.I notice those tweets flashing along the bottom of the screen. Some are good. Many aren’t. They are examples of the tendency for online discussions to devolve into name calling, stereotypes and ad hominem attacks.They remind of the worst sort of comments found on online message boards. The problem with inline message boards is that there is little control by the individual for what they see. It’s not just political discussions. Marketers pollute LinkedIn message boards with their spammy webinar solicitations.It’s the tragedy of the commons. A common resource – message boards – is overrun by those not providing quality contributions.With Twitter’s one-way subscribe model, this particular attack on the commons is limited. Why? It’s easy to unfollow those who post irrelevant or non-productive things.Want to … Continue reading
I had the opportunity to interview Kevin Roberts, CEO of Saatchi & Saatchi at the World Business Forum this week at Radio City Music Hall in New York City. You can see the video interview here:Saatchi & Saatchi is a well-regarded advertising agency and Kevin Roberts has a lot of great insight on the customer. In this short video we chat about the evolving relationship between customers and their mobile devices, the state of integrated campaigns with social media as a component, and about Saatchi & Saatchi’s “Do One Thing” (aka DOT) campaign.For those of you don’t know, Kevin Roberts is a contributor here on Blogging Innovation.What do you think?Braden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also @innovate on Twitter.
Let’s face it, the term ‘social media’ doesn’t mean much. It’s passive, and speaks more to the channel vs. the intent or objective of what’s actually happening there.Your customers are talking to each other. They always have. Only now, they have tools to do it faster, in real-time, and in front of everybody else. That’s social media.But social media, as we know it now, is really the new PR. It’s your best channel to reach prospective customers in their current environment. You have less control than you used to, sure, but make no mistake – social media is at the top of your sales funnel.So let’s stop calling it social media, and start calling it social lead generation. At least amongst ourselves.Today’s buyers are presenting themselves to you like never before. They’re sharing their interests, their needs, their feelings, their pain. They’re telling you, in front of everybody else (including … Continue reading
