Category: Social Media
What does it take to become a leading innovator? FastCompany’s Top 50 Innovators list shows that successful innovation can happen in any business, in any industry. Continue reading
I constantly run across blog posts, emails, and spam comments on the blog that promise to tell you the perfect strategy for getting a higher PageRank for your website, or more twitter followers, or a higher Klout score. And the problem with all of these strategies is that they are faulty. They might results in a higher PageRank, or more twitter followers, or a higher Klout score, but they don’t have any effect at all on what really matters: impact. Continue reading
It is interesting to see how open innovation has brought a different kind of competition to market leading companies. It is the fight for innovation partners and the strongest innovation ecosystems. Continue reading
America’s Innovation economy is 6,000,000 jobs strong. That is one proof-point that we, TechNet, a national bi-partisan network of CEOs that promotes growth of technology industries (of which I am a member), have been personally giving to Congress and the Administration for a decade. This week, when we gathered for the Tenth Annual TechNet day in DC, we went deeper than the general fact that innovation is driving the next generation of job growth. Yes, beyond “Shovel Ready” and “Green Tech.”, we added to the lexicon of job-generating terminology “the app economy.” Continue reading
Southwest Airline is the most desired brand among American men and women over all other brands based on a quantitative study recently released in Forbes. Both sexes are drawn to different brands for different reasons, but on this they agree that the top accolade goes to Southwest Airline. Continue reading
Now that 65 percent of adults online use social media, businesses increasingly incorporate Facebook, Twitter, iPhone apps and all manner of other social media into their marketing and advertising strategies. And while some dismiss social media as a passing fad, businesses that fail to take advantage of it are quickly falling behind. Considering all of this, how can you convince your boss that your idea for a new social media strategy will launch the company into the future of online industry? Continue reading
