Category: Social Media
It is never boring working with innovation. Things happen faster and faster and frequent changes on HOW we innovate have become the norm rather than the exception. Continue reading
Established firms in the media & entertainment space struggle to prosper in the Digital Age. New business models, enlivened by technology, erode traditional sources of profit. What possibilities for reimagining the business exist? In this article, I suggest one avenue to pursue: the benefits that come from learning how to convene a community on the critical question by embracing the practice of collaborative innovation; then applying the practice to help people work to their potential. Continue reading
It’s long been understood that when it came to digital media marketing, paid search advertising was where it’s at. After all, people came online to find information. In order to find that information, they had to search. Therefore, paid search was the most effective and efficient way to make an impression online. Continue reading
For anyone who has ever dreamed of starting and growing a business, By Invitation Only: How We Built Gilt and Changed the Way Millions Shop, by Alexis Maybank and Alexandra Wilkis Wilson is an absolute must-read. Their story, from how they met at Harvard Business School to their billion dollar business, is a page turner filled with real world insights and lessons every entrepreneur can profit from. Continue reading
Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 10 as part of our Innovation Excellence Weekly email. Did your favorite make the cut? Continue reading
Creativity is changing. Not so long ago, it seemed like a “man on the mountain” approach could suffice. All you needed was a great idea and then get people to rally around it to make it happen (or so many thought). Continue reading
