Category: Social Media
Lately my work with senior marketing folks has yielded a consistent message. They want to tap into the ideas of their customers.I’m turning now to the concept of using the Crowd to get creative ideas for your next marketing video. Continue reading
Solving a “shark bite” need with a great product and a great business model is just half of the story; creating demand, or a “movement of demand” as we call it, is often neglected or overlooked by many entrepreneurs and intrapreneurs. Continue reading
Being empathetic to your customers‘ frustrations and pain points can reveal gaps in the market. Empathy is fundamental to understanding your customers; without it, no amount of analysis, documentation, engineering or management will give you the next big growth idea. Continue reading
Comment rendre votre groupe plus innovante ? Rejoignez ce groupe pour trouver et partager de l’informations afin d’optimiser et créer une culture d’innovation au sein de votre groupe. Continue reading
When we reach out to our colleagues seeking their involvement in an innovation initiative, innovation practitioners typically do not put much thought into how to craft the invitation. Continue reading
We already know that marketing is becoming more social, local and mobile, just as we know that big data and new interfaces such as touch, voice and gesture are becoming increasingly more important. What comes next? Continue reading
Every once in a while, you are privileged to witness the embodiment of what has become a buzzword, Servant Leadership – someone who is innately wired as a servant leader – authentic, genuine and sincere. Continue reading
