Social Innovation

Pepsi's Failure to Walk the Talk…and a BIF Biz Lesson

Pepsi Refresh failed because it had no relevance to the brand’s operations or heritage. Pepsi never earned that particular mission and therefore consumers saw little need to reward the company for its efforts. Contrast Business Innovation Factory (BIF), an organization that brings cutting edge innovation techniques to social initiatives, many of which are similar to those Pepsi Refresh sought to promote.

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Etymology of Innovation

The central meaning of innovation relates to renewal. For this renewal to take place it is necessary for people to change the way they make decisions, they must choose to do things differently, make choices outside of their norm. Jay Fraser challenges the definition of "simple".

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