Category: Science

In this fascinating Scientific American article, the authors (Oren Shapira and Nira Liberman) tell us that creativity is not bound by the sole innate characteristics of an individual and can in fact be changed based on situation and context. Continue reading

I’ve found that some of the best books often fall through the cracks. So this summer, I’m focusing my reading list on great titles that you probably never heard of, but are among the best you’ll ever find. As always, you can purchase the books by clicking on the links provided. So have a great summer, happy reading and remember to wear sunblock… Continue reading

Sustainability is now accepted as good corporate practice. It has taken a while but we have all come to understand that the planet is a valuable resource that should be treated with care. It is now recognised that we need to design sustainability into our products.. Continue reading

The problem with grammar is that it locks us into certain ways of thinking about things. In other words, if there are no words for certain concepts, we tend not to think about them. This means a key component of successful innovation is our ability to think beyond the constraints of language. Continue reading

Last week I described the Improve Idea button that we have added to our 2013 Innovation Roadmap activity at EMC. I’d like to describe in a bit more detail what happens when this button is pushed. Continue reading

Canadian researchers found that areas in the reward center of the brain become active when people hear a song for the first time. If the brain lights up to new songs, is it possible that it also lights up to new ideas? Continue reading
Earlier this week the Chief Technology Officer of EMC, John Roese, launched his own version of what used to be called the Innovation Showcase: The 2013 Innovation Roadmap. Continue reading





