Category: Research

Shifting the Odds of Innovation Success - Innovation Excellence

Good advice and sound innovation practices are at the core of what innovation leaders are striving to do: make innovation work better. However, I’d like to refocus the conversation onto something that I’m convinced is more powerful than any of these strategies (based on hard data… Continue reading

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VOC

Ascertaining your customers’ wants and needs might compare to assembling a three-dimensional jigsaw puzzle with a few pieces missing. It requires a multi-layered process that includes both qualitative and quantitative methods, as well as a structure that prioritizes customer wants and needs. The Voice of the Customer (VOC) is such a process. Continue reading

Posted in Customers, Interviews, Product Innovation, Research, Strategy | Comments Off
The Innovative Mindset

Over the course of my career as a cognitive psychologist, I have always been interested in examining the “light bulb” moment, or the moment an insight occurs. In my book, Seeing What Others Don’t: The Remarkable Ways We Gain Insights, I analyzed 120 incidents in which insights occurred in an attempt to learn more about how insights arise, and to develop new strategies for people and organizations to boost their insights. Recently I formulated a strategy to help people gain more insights. This article outlines my strategy, as well as my research about how insights arise. Continue reading

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30 Academic Resources on Learning - for Educators and Innovators - Innovation Excellence

Many of us read blogs about learning and discuss the learning process with our colleagues, but few of us actually bother keeping up with the latest science. Maybe it’s because, if we do manage to identify a source or two, we are immediately turned off by all the dense scientific jargon. Or maybe it’s not always clear which resources provide information specifically on learning and not just education in general. Continue reading

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innovation

A new study looks at the different ways that industry experts innovate when compared to those from other field. Continue reading

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Are Universities Missing Out on Open Innovation Growth? - Innovation Excellence

A recent study finds that companies are not working effectively with universities. Are they missing out on potential innovations? Continue reading

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Innovation: A Journey of Discovery

Innovation gets defined so many ways that it can be confusing. While there is a repeatable framework for creating new value, the iterative nature of front end discovery work can perplex those who believe that work should be linear. Continue reading

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