Category: Research
As the Internet of Everything begins to infiltrate the 80% of business/industry categories that have not been disrupted yet (yes we are still coming after your sector), McKinsey frames a simplified view for CMO’s/CSO’s to grasp the opportunity around harnessing Big Data mining capabilities to better target, engage and retain the next-generation of multi-channel, always-on, cloud-computing consumers. Continue reading
Can market research agencies thrive in the era of Big Data, or is it ultimately another force for creative destruction for the traditional Market Research industry? Continue reading
Struggling retailer JC Penny hired former Apple executive Ron Johnson as the CEO to save the company. Seventeen months later, he was ousted in what many consider a colossal failure. Why? Continue reading
Change is one constant in business. The evolution of operating system market share demonstrates some important lessons for innovating in a constantly shifting environment. Continue reading
Apple CEO Tim Cook has a very tough job. Not only does he have to run the most valuable tech company on the planet, but he has to follow one of the greatest chief executives in history. Is he up to it? I’m beginning to think he’s not. Continue reading
To support the strategic objective of redefining the customer within the Growth Strategy Framework, companies can uncover new growth markets and customer segments by spotting and satisfying customers in areas where no optimal offering yet exists, or where customers are not being adequately served. Continue reading
Last week I described the Improve Idea button that we have added to our 2013 Innovation Roadmap activity at EMC. I’d like to describe in a bit more detail what happens when this button is pushed. Continue reading
