Category: Psychology
Why do innovations become successful? A sparkling idea transfers in an elegant realization sustained by a powerful marketing: is this enough? My belief is that at some point innovation requires to resonate with society state of mind, encountering our hopes and latent needs, matching our implicit codes.
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In recent years our understanding of the workings of the brain has increased dramatically. Science has provided meaningful insights into the mechanics of how we think, with business implications for everything from marketing to organizational behavior. Innovators, too, can benefit from these findings. Continue reading
The fuzzy front end of innovation confronts you with a lot of questions. In my new book ‘Creating innovative Products and Services, I try to solve them with the FORTH innovation method. Continue reading
As innovation activities are often embedded in a portfolio approach across this continuum, innovation management depends on integrating and balancing opposite requirements. Continue reading
Let’s see how innovation management techniques can help us understand the current evolution of the TV industry, and determine what key innovation assets the leader should shape. Continue reading
Verizon’s botched $2 “convenience fee” price hike for customers who pay cellphone bills over the phone or on the Internet should serve as the poster child for bad execution of a price hike strategy. Continue reading
