Category: Product Innovation
Product costs, without product thinking, drop 2% per year. With product thinking, product costs fall by 50%, and while your competitors’ profit margins drift downward, yours are too high to track by conventional methods. And your company.. Continue reading
I’m sure I’m not the only one who feels that way and other people will jump at the chance to be the “fresh pair of eyes”, no? Another good source of “fresh pair of eyes” that might be easily discarded by seasoned managers are: interns and new grads. That’s a mistake to me. Give them a chance to absorb enough knowledge so that they understand the subject matter. But also elicit their feedback, ideas, comments and opinions, early and often. Be open-minded and listen to what they have to say. Continue reading
Solving a “shark bite” need with a great product and a great business model is just half of the story; creating demand, or a “movement of demand” as we call it, is often neglected or overlooked by many entrepreneurs and intrapreneurs. Continue reading
A great example of building and testing a crude artifact is the online social search engine Aardvark. Before its acquisition by google for $50 million, it was a social search service … Continue reading
Since the inception of the automobile industry, product features and functions were thought to be the primary determinants for customer buying decisions. Product-centric thinking has driven entire marketing and branding campaigns and determined where most of that industry’s innovation resources are invested. Continue reading
With service innovation, companies can move beyond products that can be easily copied, to create multiple new ways to interact, serve and create value in the eyes of customers. Continue reading
What’s the difference between outputs and outcomes? Some think the question is merely semantic, or that the difference is simple: outputs are extrinsic and outcomes intrinsic. I think otherwise; the difference between outputs and outcomes is more fundamental and profound. Continue reading
