Category: Product Innovation

VOC

Ascertaining your customers’ wants and needs might compare to assembling a three-dimensional jigsaw puzzle with a few pieces missing. It requires a multi-layered process that includes both qualitative and quantitative methods, as well as a structure that prioritizes customer wants and needs. The Voice of the Customer (VOC) is such a process. Continue reading

Posted in Customers, Interviews, Product Innovation, Research, Strategy | Comments Off
content marketing

If you want to know how to leverage content marketing to position your product in your customer’s mind, a great person to ask is Jerod Morris, VP of Marketing at Rainmaker Digital. Previously CopyBlogger, Rainmaker Digital is the most authoritative source I know for content marketing. Continue reading

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Well-designed products make life easier by solving problems. Extraordinary products introduce new ways of doing things. To learn how to design great consumer products, I spoke with “Product Whisperer” Tracy Hazzard. Continue reading

Posted in Consumer Innovation, Design, Innovation, Product Innovation | Leave a comment
Measuring Innovation, Part 3/3: The Growth Innovation Index (GII) - Innovation Excellence

This article is the third and final in a series of 3 articles discussing measuring product innovation. Continue reading

Posted in Build Capability, Competitions, Disruption, Innovation, Product Innovation, R&D, Technology | Leave a comment
How to Successfully Introduce New Innovations to Customers - Innovation Excellence

Introducing new technology and innovations is a delicate process — especially outside of traditionally tech-oriented industries. Here are three approaches I have found to be successful in keeping customers interested in innovations without overwhelming them. Continue reading

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Measuring Innovation, Part 2/3: The Criteria for a Good Innovation Index - Innovation Excellence

This article is the second in a series of three articles discussing measuring product innovation. Continue reading

Posted in Build Capability, Competitions, Disruption, Innovation, Product Innovation, R&D, Technology | 3 Comments

In innovation, the process equals New Value Creation. This process of creation is non-linear, even iterative, insights-based, and way-finding, a process of discovery, not optimization. Sometimes, it can be like playing the children’s game Chutes and Ladders… Continue reading

Posted in Consumer Innovation, Innovation, Processes & Tools, Product Innovation, Psychology, Social Innovation | 1 Comment