Category: Product Innovation
The words innovation and entrepreneurship became synonymous in our language, and the place we see this the most is in universities and business schools. But why are we linking these two words? Why is being an innovator means I have to launch a startup company? Can’t I be an innovator in a mature company? Continue reading
An old marketing adage is that half of a company’s advertising is effective, we just don’t know which half. A similar conundrum faces innovators and product developers, with the best companies finding success with about half of the products they create (and the odds are much worse for average companies). Continue reading
Chad McAllister interviews Larry Marine about about the critical steps for applying UX to product development. Larry is a User Experience expert that has helped many companies improve their products as well as design new products. He came to the field of UX through Don Norman’s Cognitive Science program at UC San Diego. Norman is frequently referred to as the father of UX and Larry learned directly from him.
While working to comply with the rule, manufacturers have realized that the problem to be solved is multi-faceted and interconnected. It’s like the ancient Greek myth of Pandora opening the box releasing the not-so-pleasant things into the world. Although kinder to the industry than originally anticipated, the FDA’s UDI ruling is more complicated than just a labeling change, making implementation a challenge. Continue reading
An early ah-ha moment that sparked my interest in user-centered design was watching an ABC NightLine episode. They showed how IDEO re-designed a shopping cart in one week. The video from the 90’s is still valuable and easily found on YouTube (search for IDEO Shopping Cart). IDEO’s process was depicted as using an eclectic team of… Continue reading
Are you using the right discovery tools and methods to uncover the insights you need to make “health food”? Make sure you are. Your customers will thank you. Especially if you happened to ignore their voice. Continue reading
Innovators and product managers need to know the basics of what IP is and when it should be considered in the development lifecycle. Thankfully, the basics are easily understood when explained by an expert teacher, and I found just such a person to talk with, patent attorney Dan Brean Continue reading