Category: Presentations

What is Starbucks Missing from its Marketing Strategy?

On the surface, Starbucks appears to have all the components required to “future proof” its success: a massive social media following and customer base; a consistent, global coffee experience; and an in depth knowledge of its individual customers through its Starbucks Card program. Yet there are significant ways in which it could improve its online marketing. Continue reading

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Beyond Progressive Enhancement

This presentation challenges us to think about the role of the web going forward. What steps must we take to build a world where interactions with the web are truly “seamless”? What would a seamless web even look like? How can we ensure the web remains strong amidst all the new technologies that are on the way. Continue reading

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10 Business and Innovation Tips from Music

Here is the first in a series of posts containing bite size tips about business and innovation from music. I’ve reframed some song titles in a creative way to suggest some enduring tips on music. Continue reading

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The Ultimate Guide to Explain Digital

What is Digital? That’s a tough one….and you would never imagine how many professionals have asked this question. Because at the end of the day, they feel lost. This guide is here to help you better understand to what extent digital, as a tool, is modifying the company and (probably) your job. Continue reading

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You Are NOT Your Idea

You have a startup idea burning inside you.. you decide to give it a try.. Continue reading

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How Social Affects Lead Generation

Social for lead generation has finally stepped into the limelight, and for good reason. The question of whether or not it can be an effective B2B marketing strategy has been answered with an astounding yes. But now the question remains, “how do I successfully implement social into my overall strategy?” Continue reading

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20 Jobs of the Future

In the past, careers were stable, linear and singular. People chose one path and pursued it over the course of their lives from college to retirement. In our modern age of technology driven exponential change – this model no longer works. This presentation will show you a snapshot of 20 careers that will likely come of age in the next 10 years. Continue reading

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