Category: Presentations

For Small Business, Innovation Comes from Within

Small business owners tell themselves that they could never be a Steve Jobs or Mark Zuckerberg; they tell themselves that they aren’t geniuses or inventors. They convince themselves that innovation is simply out of their reach. Thankfully, they’re wrong. Continue reading

Posted in Build Capability, Culture & Values, Innovation, People & Skills, Presentations, Profiles of Innovators, Service | 1 Comment
The History of SEO

SEO has changed a lot over the last two decades. We all know about Google Panda & Penguin, but did you know there was a time when search engine results were returned by humans? Crazy right? We take a trip down memory lane to chart some of the biggest events in SEO that have helped shape the industry today. Continue reading

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Innovation Quotes of the Week – August 4, 2013

Check out some of our favorite innovation quotes from this past week! Author names will link you to the quoted articles. Continue reading

Posted in Innovation, Inspiration, Presentations, Profiles of Innovators, Quotes | 1 Comment
Digital Strategy 101

Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners. Continue reading

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The Undeniable Authority of the Social Customer

The dawn of the digital age, along with the explosive growth of social media, has forced the evolution of the buying cycle. With it came the rise of a new customer—one that has been known to shaken even the most respected of brands. Today we know this new entity of business as none other than the “Social Customer.” Continue reading

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APOLLO 13, 1995

USI event confirms its singular positioning, at the crossroad between designing future of digital technologies and sharing rewarding and deeply humanist management experiences. Here is a sum-up of the great presentations I attended. Continue reading

Posted in Conferences, Innovation, Management, People & Skills, Presentations, Profiles of Innovators, Technology | Leave a comment
The Evolution of Advertising

You’re more likely to survive a plane crash than click a banner ad. Crazy, right? In this epic, must-see presentation, we explore the ENTIRE history and evolution of advertising to unveil how a comprehensive (yet digestible) timeline of advertising milestones led to an epidemic of consumer indifference, as well as what marketers can do about it to reach consumers in the years ahead. Continue reading

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