Category: Presentations

15 Years of Apple's Homepage

Apple is known for its top-notch design and its webpage is no exception. Charlie Hoehn took an interest in Apple.com and used the Internet Archive Wayback Machine to examine how Apple’s website has evolved over the past 15 years. Continue reading

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How to Build SEO into Content Strategy

Let’s be honest: for most content strategists and other people working with online content, SEO is the worst part of the job. It’s hugely technical, it’s shrouded in mystery, it seems to be focused on robots instead of people, there are unspoken rules, everything can turn on a dime, and it never, ever seems to end. Continue reading

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37 Ways for New Product Ideas

Looking for new products or services, check and imagine if one of the 37 ways is possible for your challenge. Continue reading

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The Future of Work

This presentation explores the new ways we are working and the implications for business and for workers. Each theme has 4 trends and each trend is supported by 4 examples, supporting statistics and implications defined by PSFK Labs team. Continue reading

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XConomy Forum Sound Bites

Sound bites from mobile madness NorthWest.. Continue reading

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100 things to watch in 2013

Adult Playgrounds, Chia Seeds and Instant-Erase Apps—just a few items from the annual list of 100 Things to Watch for the year ahead. It’s a wide-ranging compilation that reflects developments that are bubbling up across sectors, including travel, technology, food, retail and sustainability. Continue reading

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Digital Killed the Book

Publishers must embrace change and reinvent their business in the digital era. “The Salon Model” puts branding and content marketing at the core. Continue reading

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