Category: Open Innovation
The world is changing and needs Social Business Architects. Gone is the epoch of the passive consumer, now customers want a say. At the same time, the quest for survival and growth is causing companies to stop looking at suppliers as someone to squeeze on price and instead as partners in innovation. And, employers are realizing that to maximize their success they need to attract and engage the best talent not just into internal talent pools, but external ones as well. Continue reading
Why do innovations become successful? A sparkling idea transfers in an elegant realization sustained by a powerful marketing: is this enough? My belief is that at some point innovation requires to resonate with society state of mind, encountering our hopes and latent needs, matching our implicit codes.
Continue reading
Recently, Vern Burkhardt from IdeaConnection and I had a lengthy discussion about Open Innovation, the way Open Innovation is implemented in Central Europe and the future of innovation. Continue reading
The House of Representatives recently voted in favor 407-17 of legislation that would allow non-accredited investors to make equity investments in privately held, small startup companies. Is this a boon for startup liquidity or might it introduce unforeseen complications? Continue reading
Despite the fact that Twitter has been around since 2006 and Facebook has been around since 2004, social media is still the bright shiny object in the room (it’s still the current marketing fad). People still think they are being innovative if they use it, and unfortunately many people still approach it as something separate and scary instead of treating it as just one tool in the toolbox of anyone working in marketing or innovation. Continue reading
Drawing on a conversation about challenges of Social TV and Content Recommendation, this post examines an approach for innovation in a disruptive market. Continue reading
