Category: marketing
Each year at this time, I look forward and predict trends in social media for the coming year. But first, I look back at my predictions from last year. How’d I do? Not bad. Social media continues to move forward toward business integration, a trend that I identified last year. In a joint study from Booz & Company and social platform developer Buddy Media, 57 percent of businesses… Continue reading
I’ve been catching up on some reading, and thinking about my own experiences working with customers who are trying to become more innovative. A pattern is beginning to emerge that has been sitting there in front of me for years, but is only now becoming clear. Continue reading
Among all the clamor for rich media, lead gen, video on demand, apps and the like, the engine that drives the digital economy is – and for the foreseeable future will continue to be – paid search. It’s not even close.
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One of several points from Jim Collins’ new book Great By Choice is the concept of bullets and cannonballs. Simply put, a bullet is a test. It’s done to learn something with speed and minimal risk in mind. After a few successful bullets hit their mark, you conceptually have enough data or market validation to fire the cannon instead. Continue reading
Customers, properly, have been having a renaissance of sorts in terms of business thinking. Peter Drucker famously espoused a very customer-centric business philosophy. Nowadays, social CRM represents the return of a customer-first orientation. Last year, Altimeter published the 18 use cases of social CRM. Included in those use cases were several that relate to innovation. Continue reading
This holiday season Amazon introduced its tablet, the Kindle Fire. It was seen as a major move for Amazon, a possible threat to Netflix and an attractively priced alternative to the iPad. The media gushed. Jeff Bezos did his best Steve Jobs impression. It won’t mean a thing. A year from now, the iPad will still rule the tablet world. Continue reading
