Category: marketing

For the innovation practitioner observing or, indeed, participating in this frenzy of shopping, two aspects of this period are worthy of additional investigation and can provide insights into the art of new thinking. Continue reading

Posted in Customers, Headlines, Innovation, Uncategorized, culture, marketing | Leave a comment
The Rule of Thirds and Why it’s Key to Managing Massive Change

Transitions bring out the best and the worst in people. When we began the transition of our flagship PDF product, Acrobat, from boxed software to a subscription offering as part of our new Document Cloud—one of the more massive transitions in Adobe’s history—developing a new marketing strategy was just one of the hurdles we faced. I also learned firsthand that… Continue reading

Posted in Change, Leadership, Management, marketing | Leave a comment
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Every day, more and more companies are faced with a classic dilemma, how do you thrive in a declining market? Continue reading

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Building Firm Value with Thought Leadership

While most consulting firms spring to life and find early success because of the strength of their thought leadership, in general, over time most consulting firms tend to under-invest in thought leadership and as a consequence they find themselves vulnerable to new entrants nibbling around the edges of their core business and see their growth slow and eventually turn negative. Continue reading

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Spinglish for Innovators - Innovation Excellence

Why is Spinglish important to innovation practitioners? All innovation has a political dimension and requires selling ideas (sometimes over and over and over again) and being able to translate possibilities into commitment, action, investment. It’s probably wise to be alert to the Spinglish on the other side of the table, and from time to time, using some spinning can be practical. Continue reading

Posted in Book Review, Creativity, Entertainment, Psychology, Uncategorized, marketing | Leave a comment
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As Head of Creative, you’ve been asked to deliver an ad campaign to increase the popularity of print media. The digital revolution has significantly eroded newspaper circulation. Pitch a solution. What will you propose? Continue reading

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If you’ve missed this, it’s not too late: Constant Contacts’s INNOLOFT is taking applications from eligible startups through Midnight October 29th. See details. Continue reading

Posted in Entrepreneurship, Innovation, Technology, Uncategorized, collaboration, marketing | Comments Off