Category: marketing

Marketing’s Holy Grail – Emerging Customer Needs

The Holy Grail of marketing is to identify emerging customer needs before anyone else and satisfy them to create new markets. It has been a long and fruitless slog as emerging needs have proven themselves elusive. And once candidates are identified, it’s a challenge… Continue reading

Posted in Customers, Growth, Innovation, Strategy, marketing | Leave a comment
Top 20 Innovation Articles – June 2014

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 10 as part of our free Innovation Excellence Weekly magazine and email newsletter. Did your favorite make the cut? Continue reading

Posted in Innovation, Leadership, Management, Social Media, Strategy, Top 10, marketing | 3 Comments
Facebook, a Golden Retriever and Maui Jim

At Innovation Excellence, we love ‘teaching stories’. Thanks Small Army for this one! Continue reading

Posted in Business Models, Consumer Innovation, Customers, Service, Social Media, Uncategorized, marketing | Comments Off
Domino's Steady Pizza - Value Access Example

I came across this great video from Domino’s Pizza that shows their new Steady Pizza concept. It’s a perfect example of the Value Access component of my Value Framework for Innovation, and how Value Access can help you better deliver the value you’ve created for customers (literally). The concept of the video starts with a simple question: Continue reading

Posted in Innovation, marketing | 2 Comments
birth-of-an-insight-300x224

It is hard to translate consumer’s feedback into a product. Along the way the message is lost in translation. Continue reading

Posted in Consumer Innovation, Innovation, Product Innovation, marketing | 3 Comments
Top 20 Innovation Articles – May 2014

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 10 as part of our free Innovation Excellence Weekly magazine and email newsletter. Did your favorite make the cut? Continue reading

Posted in Innovation, Leadership, Management, Social Media, Strategy, Top 10, marketing | 8 Comments
What Truly Makes a Great Story? (video)

There’s a lot of buzz in the advertising industry about storytelling. But, what truly makes a great story? Through his own personal heartfelt story, Jeff Freedman demonstrates the ultimate benefits of storytelling, and what lies at the heart of doing it well. Continue reading

Posted in Entertainment, Innovation, Inspiration, People & Skills, Profiles of Innovators, Uncategorized, Video, marketing | Leave a comment