Category: marketing

Channel Data Management and the Customer Experience Movementm - Innovation Excellence

Channel Data Management has an essential role in enabling a higher level of end customer visibility and enhanced Customer Experience. Continue reading

Posted in Customers, Disruption, Processes & Tools, Technology, marketing | Leave a comment

This spring, Google is introducing the self-driving bicycle in Amsterdam, the world’s premier cycling city. Google wants to “make biking safer, smarter, and easier by applying self-driving technology to biking”. Will they? Continue reading

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Top 20 Innovation Articles of March 2016

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 10 as part of our free Innovation Excellence Weekly magazine and email newsletter. Did your favorite make the cut? Continue reading

Posted in Change, Innovation, Leadership, Management, Social Media, Strategy, Top 10, marketing | Leave a comment
Innovating Your Way out of the Commodity Trap

The commodity trap is a significant threat for manufacturers in premium market segments. It describes the tendency of competing products to become more and more similar, thus nullifying any competitive advantage that the high-end product might have had. The result is that products can only be sold on price, which can be disastrous for a market leader. Continue reading

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We Need Actionable Intelligence Not Artificial

Why was the best performing stock in the S&P 500 compared to a flywheel? What is the flywheel model for growth? Why is data critical to high performance? What has changed to make data accessible and actionable for any firm? By mastering data and embedding intelligence into its organization and innovation any firm can now aspire to become a high performer, no matter how modest its past or unfashionable its sector. Continue reading

Posted in Product Innovation, Strategy, Technology, marketing | Leave a comment
Life Aid

Welcome to a live Crowdfunding project where you can input your own ideas into the process. Going for an innovative approach, and learning, your thoughts are welcome. Continue reading

Posted in Creativity, Disruption, Open Innovation, collaboration, marketing | 1 Comment
Top 20 Innovation Articles of February 2016

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 10 as part of our free Innovation Excellence Weekly magazine and email newsletter. Did your favorite make the cut? Continue reading

Posted in Change, Innovation, Leadership, Management, Social Media, Strategy, Top 10, marketing | Leave a comment