Category: marketing

fish crowd matketing

Content marketing is a king today, but there is one more “beast” that becomes more and more popular among online marketers, because it brings terrific results.Its name is crowd marketing. Crowd marketing is hard to call innovation (you’ve definitely heard of such a phenomenon as crowd sourcing), but it’s innovation by all means. Continue reading

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Top 10 tips to building and delivering a great product or business pitch for every innovator Continue reading

Posted in Creativity, Disruption, Entrepreneurship, Growth, Innovation, People & Skills, Psychology, Sales, Top 10, collaboration, marketing | Leave a comment
Top 20 Innovation Articles of April 2015

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 10 as part of our free Innovation Excellence Weekly magazine and email newsletter. Did your favorite make the cut? Continue reading

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A Lifetime of Innovations

I heard a great story this week about the history of Lifetime Products and how a family member laughed at the founder of Lifetime Products at a trade show demonstrating their first product, repeatedly saying “The basketball hoop goes up, the basketball hoop goes down.” Well twenty years later, he’s eating his laughter… Continue reading

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Unless you’re Apple, you’ve just released the 6th generation of iPhone and the masses see that as the latest most innovative product on earth (yeah, Apple can still make believe), consumers don’t care about incremental updates to your “new” product. Continue reading

Posted in Change, Consumer Innovation, Creativity, Customers, Disruption, Entrepreneurship, Innovation, Strategy, culture, marketing | Leave a comment

Yannig Roth presents some “PepsiCo” branded open innovation initiatives ane a link to the “The State of Crowdsourcing in 2015″ report, which shares some important insights about the state of crowdsourcing, and how it is used for marketing and innovation by leading companies like PepsiCo. Continue reading

Posted in Case Study, Competitions, Creativity, Innovation, Open Innovation, Product Innovation, marketing | Leave a comment
Top 20 Innovation Articles of March 2015

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 10 as part of our free Innovation Excellence Weekly magazine and email newsletter. Did your favorite make the cut? Continue reading

Posted in Innovation, Leadership, Management, Social Media, Top 10, marketing | Leave a comment