Category: marketing

Storytelling is out, enter Storydoing

As the founder of Southwest Airlines, Herb Kelleher did something no other person in the airline industry could do—grew an airline from nothing to more than 3500 flights a day, and turning a profit every single year. How? A fanatical dedication to thinking and doing things differently. Continue reading

Posted in Consumer Innovation, Innovation, marketing | 8 Comments
BedfordChristianAcademy

Children are the ultimate disruptive innovators – fearless and able to clash together weird and strange concepts to create something radically different but unfortunately as we age we lose our creative edge. Continue reading

Posted in Build Capability, Creativity, Innovation, Leadership, Management, People & Skills, Psychology, Strategy, collaboration, marketing | 2 Comments
Top 20 Innovation Articles of October 2014

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 10 as part of our free Innovation Excellence Weekly magazine and email newsletter. Did your favorite make the cut? Continue reading

Posted in Innovation, Leadership, Management, Social Media, Strategy, Top 10, marketing | 4 Comments
What is the Source of Value?

Where does value come from? What makes people willing to pay $50 for a t-shirt that’s just like the one that ten other people are wearing in the club? What makes people pay a premium for Apple products with features introduced by other companies months or years before? Continue reading

Posted in Innovation, Psychology, marketing | 4 Comments
Nine Ways to Innovate with Monetisation

The ways to innovate with pricing and monetisation are legion. Fresh approaches can differentiate you and attract new customers. Continue reading

Posted in Innovation, marketing | 5 Comments
Innovation High-tech China

Many Chinese brands tend to develop their own innovation strategies and launch their own high value products. The challenge for them is, therefore, to assert and highlight their capacity for innovation in their communications and own their space. Continue reading

Posted in Asia, Industry, Social Media, marketing | 7 Comments
Eight O

As I was walking in New York City down Lafayette Street in SOHO yesterday, I noticed a long line around a storefront that did not look like a trendy shop, or a pop-up sample sale location. Coming closer, I recognized a familiar sign– Central Perk – on the front door of a pop-up coffee shop recreated by Eight O’Clock coffee and Warner Bros. to celebrate 20th anniversary of once wildly popular show ‘Friends’. Continue reading

Posted in Creativity, Customers, Entertainment, Headlines, Innovation, Sales, Strategy, marketing | Leave a comment