Category: marketing
Large enterprises have massive pools of technical talent, have clients, and a global market reach. So why are we not seeing more innovation from large companies? Continue reading
The name Apple is synonymous with innovation. Long has the Silicon Valley giant brought childlike excitement into the tech industry, thanks largely to the vision of its late CEO, Steve Jobs. Remember the launch of the Apple II? We don’t either, but it was one of their crucial first steps towards greatness. Arguably though, Apple’s greatest achievement came in 2007, when the company flipped the smartphone world upside down and back to front with the launch of the very first iPhone Continue reading
At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 10 as part of our Innovation Excellence Weekly email. Did your favorite make the cut? Continue reading
What do a polar bear and a bird have in common? Well, quite a bit if they happen to be Coke’s Polar Bears and Twitter’s Larry (yes, there is a name for Twitter’s bird icon and it is Larry). Continue reading
The world is changing and needs Social Business Architects. Gone is the epoch of the passive consumer, now customers want a say. At the same time, the quest for survival and growth is causing companies to stop looking at suppliers as someone to squeeze on price and instead as partners in innovation. And, employers are realizing that to maximize their success they need to attract and engage the best talent not just into internal talent pools, but external ones as well. Continue reading
It’s a worrying fact that the success rate for new product concepts is less than 20%, despite them being regularly vetted in focus groups. This should lead us to question whether the qualitative focus group is the right tool to use for ideation or concept testing.
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