Category: marketing

What is the Source of Value?

Where does value come from? What makes people willing to pay $50 for a t-shirt that’s just like the one that ten other people are wearing in the club? What makes people pay a premium for Apple products with features introduced by other companies months or years before? Continue reading

Posted in Innovation, Psychology, marketing | 1 Comment
Nine Ways to Innovate with Monetisation

The ways to innovate with pricing and monetisation are legion. Fresh approaches can differentiate you and attract new customers. Continue reading

Posted in Innovation, marketing | 3 Comments
Innovation High-tech China

Many Chinese brands tend to develop their own innovation strategies and launch their own high value products. The challenge for them is, therefore, to assert and highlight their capacity for innovation in their communications and own their space. Continue reading

Posted in Asia, Industry, Social Media, marketing | 4 Comments
Eight O

As I was walking in New York City down Lafayette Street in SOHO yesterday, I noticed a long line around a storefront that did not look like a trendy shop, or a pop-up sample sale location. Coming closer, I recognized a familiar sign– Central Perk – on the front door of a pop-up coffee shop recreated by Eight O’Clock coffee and Warner Bros. to celebrate 20th anniversary of once wildly popular show ‘Friends’. Continue reading

Posted in Creativity, Customers, Entertainment, Headlines, Innovation, Sales, Strategy, marketing | Leave a comment
Join the Conversation About the Language of Innovation

It was bound to happen sooner or later… What is it you might ask? Well, it is the recognition that the language we use (and more importantly, having a common language) when it comes to innovation, to change, or to pretty much any other aspect of business is just as important as it is in our personal lives. Who does the recognition come from? Continue reading

Posted in Innovation, Leadership, Management, Social Media, collaboration, culture, marketing | 2 Comments
Top 20 Innovation Articles – September 2014

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 10 as part of our free Innovation Excellence Weekly magazine and email newsletter. Did your favorite make the cut? Continue reading

Posted in Innovation, Leadership, Management, Social Media, Strategy, Top 10, marketing | 3 Comments

A series of personal innovation stories from a new book by Luis Solis, “Innovation Alchemists: what every CEO needs to know to hire the right Chief Innovation Officer”. Today’s essay on METHODS comes from Donna Sturgess who is Executive in Residence Carnegie Mellon University, and Co-founder & President at Buyology Inc. Continue reading

Posted in Build Capability, Consumer Innovation, Innovation, Inspiration, People & Skills, Product Innovation, R&D, Uncategorized, marketing | 4 Comments