Category: marketing

Lessons in Innovation and Longevity from Hollywood

The people running the big studios are hard headed business professionals who know how to manage a portfolio of risky new products. Continue reading

Posted in Case Study, Growth, Innovation, Leadership, marketing | Leave a comment
Why Marketers Are Key Players in the Business Innovation Game

With the growth of international competition, technology and eBusiness, consumers can find high quality products and services faster, cheaper and easier than ever before. Companies are facing extreme competitive pressures. To maintain a competitive edge, companies must continuously innovate. According to PricewaterhouseCoopers, innovative companies are expected to grow 60% in the next five years, while 20% of such firms are… Continue reading

Posted in Innovation, marketing | 4 Comments

Despite the millions of different innovation journeys taken by organisations around the world every year, the innovation culture within each of them will fall into one of only three categories which will determine their innovation premium, success and eventual prominence within the market place. Continue reading

Posted in Build Capability, Creativity, Innovation, Leadership, Management, People & Skills, Psychology, Strategy, collaboration, marketing | Leave a comment
Spreading Change

We’ve all seen the viral videos that seemingly come out of nowhere to garner millions of views on YouTube, videos like this one where five people play one guitar singing Goyte’s “Somebody That I Used to Know”, which as of this date has garnered more than 163 million video views. Now, surely Goyte’s version of the song couldn’t have possibly garnered more views than this viral sensation that Walk Off the Earth’s cover created, could it? Continue reading

Posted in Innovation, Strategy, collaboration, marketing | 1 Comment
Bravo rag & bone!

While fashion ads have been on the cutting edge of creatively merging music, human beauty and cool clothes, to me, the gold standard thus-far has been set by Ralph Lauren’s Denim and Supply “Wake me up” collaboration with Avicii. Continue reading

Posted in Celebrity, Consumer Innovation, Creativity, Design, Innovation, marketing | 1 Comment
Volvo Saved My Life (ad)

In 1959 Nils Bohlin, an engineer at the Swedish Car Manufacturer Volvo, invented the first three point safety belt. It was much more effective than the standard lap belt (as still used on airplanes). Volvo, realising the importance of this invention, chose not to patent it but to share the idea with other vehicle manufacturers. They may have lost some revenues but their action undoubtedly saved many lives and it cemented Volvo’s reputation as a highly ethical company committed to safety. Continue reading

Posted in Culture & Values, Customers, Design, Policy, education, marketing | 1 Comment
Top 20 Innovation Articles of January 2015

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 10 as part of our free Innovation Excellence Weekly magazine and email newsletter. Did your favorite make the cut? Continue reading

Posted in Innovation, Leadership, Management, Social Media, Strategy, Top 10, marketing | 2 Comments