Category: marketing

#ASL Ice Bucket Challenge

As ice buckets keep being dumped over my fb friends every day, I want to look at the #ALS #IceBucketChallenge phenomenon from the marketing angle and talk about what makes it a successful campaign. Continue reading

Posted in Celebrity, Creativity, Growth, Innovation, Social Innovation, Strategy, collaboration, marketing | Leave a comment
Apple - Think Different

A brand is the external reflection of a company’s inside culture and core values. In order for a brand to stay relevant, be different and unique, it must reinvent itself continuously. If a company’s products or services don’t change the game regularly, they suddenly become a commodity, as unique and innovative they could have been at some point. Continue reading

Posted in Apple, Innovation, Strategy, marketing | 4 Comments

Pepsi Refresh failed because it had no relevance to the brand’s operations or heritage. Pepsi never earned that particular mission and therefore consumers saw little need to reward the company for its efforts. Contrast Business Innovation Factory (BIF), an organization that brings cutting edge innovation techniques to social initiatives, many of which are similar to those Pepsi Refresh sought to promote. Continue reading

Posted in Build Capability, Entertainment, Innovation, Leadership, News, Profiles of Innovators, Social Innovation, Uncategorized, marketing | 2 Comments
Building a Next Generation Organisation starts with Intelligence

Where does your interaction with your customers begin? Is it when they see an advert in a paper or click on an e-mail, perhaps it’s when they browse the net for their next purchase, or does customer interaction start and end when they step over your threshold? If you think any of these things then your business is very much in trouble. Continue reading

Posted in Customers, Innovation, marketing | 1 Comment

The idea that we all have the potential to innovate and it is not a special skill only few possess is the topic of this post. I have spoken with many people who default to the idea that innovation is something only the smartest or most original can achieve. As such, they tend to limit their thinking about innovation to the big examples which are most often referenced such as the iPhone or Facebook… Continue reading

Posted in Innovation, marketing | 3 Comments
How can a competitor launch an iPhone before Apple?

We live in an amazing age. An era when barriers to entry and barriers to scale sometimes seem to decreasing faster than the size of semiconductors. If Moore’s law states that the number of transistors per square inch doubles approximately every two years, what would you call the similar increase in speed to scale that has emerged over the past decade? Continue reading

Posted in Apple, Innovation, Intellectual Property, Strategy, marketing | 1 Comment
Top 20 Innovation Articles – July 2014

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 10 as part of our free Innovation Excellence Weekly magazine and email newsletter. Did your favorite make the cut? Continue reading

Posted in Innovation, Leadership, Management, Social Media, Strategy, Top 10, marketing | 4 Comments