Category: marketing

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Let’s look at the impact of digitalization and cloud computing (the connecting of people and machines) and the considerable upheaval caused in the marketing mix. Continue reading

Posted in Creativity, Innovation, Technology, collaboration, marketing | Leave a comment

As an organization, you need a clear purpose to connect with your employees and customers on an emotional level, in an engaging, meaningful and compelling way. Continue reading

Posted in Apple, Business Models, Culture & Values, Disruption, Entrepreneurship, Innovation, Strategy, culture, marketing | Leave a comment

Even if we have brilliant, well executed ideas, unless they are seen by potential customers, we are doomed to failure. The science of grabbing and holding attention, and how we can leverage tit, is therefore an important part of Innovation. Continue reading

Posted in Innovation, Psychology, marketing | 2 Comments
Top 20 Innovation Articles of December 2014

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 10 as part of our free Innovation Excellence Weekly magazine and email newsletter. Did your favorite make the cut? Continue reading

Posted in Innovation, Leadership, Management, Social Media, Strategy, Top 10, marketing | 5 Comments
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Steve Jobs and Henry Ford both famously went on record saying that customers are incapable of helping discover the next blockbusters because they don’t know what they want. Were they right or wrong? Continue reading

Posted in Build Capability, Creativity, Innovation, Leadership, Management, People & Skills, Psychology, Strategy, collaboration, marketing | 1 Comment
Top 20 Innovation Articles of November 2014

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 10 as part of our free Innovation Excellence Weekly magazine and email newsletter. Did your favorite make the cut? Continue reading

Posted in Innovation, Leadership, Management, Social Media, Strategy, Top 10, marketing | 2 Comments
Storytelling is out, enter Storydoing

As the founder of Southwest Airlines, Herb Kelleher did something no other person in the airline industry could do—grew an airline from nothing to more than 3500 flights a day, and turning a profit every single year. How? A fanatical dedication to thinking and doing things differently. Continue reading

Posted in Consumer Innovation, Innovation, marketing | 10 Comments