Category: marketing
In the financial risk management market where intense competition exists between banking institutions, new product development is of immense importance for the key players who are looking for customer satisfaction and higher profit margins. Continue reading
Lady Gaga is one of the most well-known pop artists in the world, which is no surprise given her vocal talents and often bizarre wardrobe. She’s sold 23 million albums, won five Grammy awards, and been named by Forbes as one of the world’s most powerful celebrities. But behind the public persona lies a shrewd and calculating business professional.. Continue reading
Stop and think about the computer you’re carrying around with you right now. Not your laptop, your phone. Actually, maybe calling it a computer is selling it a bit short. Continue reading
Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 10 as part of our free Innovation Excellence Weekly magazine and email newsletter. Did your favorite make the cut? Continue reading
To support the strategic objective of redefining the customer within the Growth Strategy Framework, companies can uncover new growth markets and customer segments by spotting and satisfying customers in areas where no optimal offering yet exists, or where customers are not being adequately served. Continue reading
Solving a “shark bite” need with a great product and a great business model is just half of the story; creating demand, or a “movement of demand” as we call it, is often neglected or overlooked by many entrepreneurs and intrapreneurs. Continue reading
Since the inception of the automobile industry, product features and functions were thought to be the primary determinants for customer buying decisions. Product-centric thinking has driven entire marketing and branding campaigns and determined where most of that industry’s innovation resources are invested. Continue reading
