Category: marketing
Think different. That’s the essence of creative processes in coming up with ideas for innovative products, services or business models. An awful lot brainstorms or ideation workshops take place to generate fresh new ideas. At the end of idea generation you end up with a wall of ideas. Which is great! I like to quote the American chemist and Nobel Prize winner Linus Pauling who said “the best way to have a good idea is to have lots of ideas”. Continue reading
Until a business model idea sees the light of day in the real world, it is impossible to know if it will really work. Continue reading
It’s long been understood that when it came to digital media marketing, paid search advertising was where it’s at. After all, people came online to find information. In order to find that information, they had to search. Therefore, paid search was the most effective and efficient way to make an impression online. Continue reading
Why did Allergan’s wrinkle killer Botox Cosmetic become a commercial success and Procter & Gamble’s fat substitute Olestra fail? A new study forthcoming in the Journal of Marketing details why some innovations go viral and others don’t. Continue reading
Yahoo’s recent patent filings suggest it is entering the e-Book market, a move that will pit it against Amazon, Apple, and other content providers. But given the nature of the patent filings, Yahoo seeks to leap over the competition with a potentially more innovative approach. Continue reading
Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 10 as part of our Innovation Excellence Weekly email. Did your favorite make the cut? Continue reading
