Category: marketing

Powerful Stimulus Contributes to 12 X More Ideas - Innovation Excellence

Richard Haasnoot presents another in a series of articles about how you can consistently generate at least 12 X more ideas than brainstorming Continue reading

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Which are the Most Innovative Companies in the World? - Innovation Excellence

Which are the most innovative companies in the world? There is no way of absolutely measuring levels of innovation but three eminent groups compile different lists using different methods and of course they get different results. Continue reading

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Marketing Lessons from the 2016 Presidential Campaign?  - Innovation Excellence

Geoff Nesnow finds it very interesting to look at the presidential race as a study in good and bad product marketing. Here are some examples. Continue reading

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IMG_2873

While nothing in life, innovation, and marketing is guaranteed, we can know what our chances for success are for a new product or service. We can know what it takes to double your chances of success as compared to the average of 25% for all new products. Continue reading

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Top 100 Innovation Articles of 2015

2015 was the fourth full year of operations for Innovation Excellence. To celebrate we’ve pulled together a list of the Top 100 Innovation Articles of 2015. Did your favorite make the cut? But enough delay, here are the 100 most popular innovation posts of 2015 (each receiving 7,400 – 56,000 page views): Continue reading

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Top 20 Innovation Articles of December 2015

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 10 as part of our free Innovation Excellence Weekly magazine and email newsletter. Did your favorite make the cut? Continue reading

Posted in Change, Innovation, Leadership, Management, Social Media, Strategy, Top 10, marketing | 1 Comment
Embracing Quick Wins and Quick Losses

When moving a new product or service through the development cycle, there are generally four outcomes a New Product Development (NPD) team can expect. Two of these outcomes are especially good – although which ones they are might surprise you. It may seem counterintuitive, but one of the positive outcomes does not result in revenue – or even a product – and organizations must learn to embrace this notion. Continue reading

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