Category: marketing

Crowdsourcing = Marketing or Innovation?

When companies tap into the crowd in the right way, they can reap lots of benefits. They are primarily focused on innovation and marketing and while many believe (myself included) that the “proper” form of crowdsourcing leans towards the innovation benefits, we do see lots of initiatives that are more about marketing than innovation. Continue reading

Posted in Growth, Innovation, collaboration, marketing | 3 Comments
paramount pictures - Noah

Peter Doyle ponders an apocalyptic vision of the future, Russell Crowe, the survivalist marketplace, and climate change. Continue reading

Posted in Customers, Innovation, Research, Sales, Sustainability, Uncategorized, marketing | 1 Comment
Top 20 Innovation Articles – March 2014

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 10 as part of our free Innovation Excellence Weekly magazine and email newsletter. Did your favorite make the cut? Continue reading

Posted in Innovation, Leadership, Management, News, Social Media, Strategy, Top 10, marketing | Leave a comment
Social consumerism or capitalism?  You decide.

Today, there is a lot of talk about “social consumerism.” In fact, my colleague, Monica, has used the phrase at least a dozen times in conversation with me since she returned from South by Southwest last week. But, at what point is social consumerism really capitalism in disguise? Continue reading

Posted in Business Models, Conferences, Culture & Values, Customers, Social Innovation, Uncategorized, marketing | 3 Comments
Innovation Sighting: Getting Your Competition to Promote You

How do you get your competitor to promote your value proposition? By thinking inside the box, or, in this case, using the box. Continue reading

Posted in Competitions, Creativity, Customers, Innovation, marketing | 1 Comment
Role of Personal Branding in Innovation

I’ve been thinking a lot lately about personal branding, in part because several people have told me that I seem to do it pretty well, in spite of the fact that I would never call myself a personal branding expert or endeavor to make my living as a personal branding consultant. While I think the topic is an interesting one, it is more because I am curious about… Continue reading

Posted in Celebrity, Innovation, Open Innovation, Social Media, collaboration, marketing | 20 Comments
LEGO and the Power of the Crowd

There is much talk these days about crowdsourcing and how companies can tap into the power and diversity of the crowd. I will share my views and perspectives on some good examples as well as bad ones in a series of blog posts. Continue reading

Posted in Culture & Values, Growth, Innovation, Processes & Tools, marketing | 5 Comments