Category: marketing

Dr. Leigh George, Founder and CEO of Freedom, talks about the intersection of innovation and marketing and why marketing is more important to businesses than ever in this episode of ‘The Innovation Engine’ podcast. Continue reading

Posted in Creativity, Design, Growth, Leadership, Social Media, marketing | Leave a comment
Innovate to Reduce Your Customer

Do you remember a time when you were just about to buy something, but at the last minute, you stopped and said, “No, I don’t think I’ll buy this.” So what stopped you? Continue reading

Posted in Customers, Innovation, Product Innovation, Psychology, marketing | Leave a comment

There is a wide range of definitions for the terms “Creativity” and “Innovation”. The one I use the most has two elements to it. From a domain perspective, Innovation is an organizational function, while Creativity is an individual function. From a process perspective, Innovation is a Creative idea that got implemented. The implementation of a creative idea generated by an employee is… Continue reading

Posted in Build Capability, Business Models, Creativity, Culture & Values, Disruption, Innovation, Innovation Teaching Story, Leadership, Management, People & Skills, Psychology, Strategy, collaboration, marketing | 3 Comments
Top 20 Innovation Articles of June 2015

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 10 as part of our free Innovation Excellence Weekly magazine and email newsletter. Did your favorite make the cut? Continue reading

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Drowning in Content

In my industry, content creation (I’m an author, keynote speaker and publisher), there is already a flood of content and the flood waters will not recede anytime soon. In fact, the rate of content creation is increasing as more companies launch content marketing and inbound marketing campaigns to pull customers to them. Continue reading

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Fighting for Innovation Attention

Apple, Lego, Philips, Samsung, IBM, GSK and, recently, Tata Steel, among many others – all have adopted open innovation initiatives to expand their organizations’ horizons. As competitive advantages enjoy shorter lives and the demand for external creative minds increases, you need to conquer the right audience to generate value. Continue reading

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Lead Users Guide Product Management

Many innovators recognize the value of lead users, but the trick is developing a systematic means of identifying them. Continue reading

Posted in Design, Innovation, Product Innovation, marketing | Leave a comment