Category: marketing

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Change happens. It doesn’t care whether you like it or not. Change doesn’t need your permission. Change is the one constant in business. What you decide to do with change is up to you. Continue reading

Posted in Blogging Innovation, Creativity, Culture & Values, Entrepreneurship, Industry, Innovation, Innovation Perspectives, Leadership, Management, People & Skills, Strategy, culture, marketing | 1 Comment
If You Give an Innovator an Idea, He

From my experience, it seems that everyone thinks about innovation, but they think about it in very discrete, disconnected ways. R&D folks think about innovation as creating a new polymer. Marketing folks think about innovation as changing a marketing channel or delivering a new product. What very few people think about are the knock-on effects, consequences and series of events that are required to unfold when you innovate. Continue reading

Posted in Finance, Innovation, Management, People & Skills, Strategy, marketing | 4 Comments
Top 20 Innovation Articles – August 2014

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 10 as part of our free Innovation Excellence Weekly magazine and email newsletter. Did your favorite make the cut? Continue reading

Posted in Innovation, Leadership, Management, Social Media, Strategy, Top 10, marketing | 4 Comments
Lingresearchdigest

One big obstacle to starting a business is gone, marketing overhead for entrepreneurs can be as low as $50 a month. Continue reading

Posted in Build Capability, Consumer Innovation, Customers, Entrepreneurship, People & Skills, Social Innovation, marketing | 4 Comments
Starbucks

Starbucks understands better than most and exemplifies: it’s all about the brand experience. Nothing else. Continue reading

Posted in Consumer Innovation, Customers, Experience Innovation, Innovation, Strategy, culture, marketing | 3 Comments
#ASL Ice Bucket Challenge

As ice buckets keep being dumped over my fb friends every day, I want to look at the #ALS #IceBucketChallenge phenomenon from the marketing angle and talk about what makes it a successful campaign. Continue reading

Posted in Celebrity, Creativity, Growth, Innovation, Social Innovation, Strategy, collaboration, marketing | 1 Comment
Apple - Think Different

A brand is the external reflection of a company’s inside culture and core values. In order for a brand to stay relevant, be different and unique, it must reinvent itself continuously. If a company’s products or services don’t change the game regularly, they suddenly become a commodity, as unique and innovative they could have been at some point. Continue reading

Posted in Apple, Innovation, Strategy, marketing | 5 Comments