Category: marketing

The Most Innovative Marketing Tactic is with the Crowd - Innovation Excellence

The greatest innovations in marketing have occurred over the past decade, and are fueled by crowd-driven venues and user-generated content. Continue reading

Posted in Book Review, Customers, Innovation, marketing | Leave a comment

Get out. Get input. Get going!http://www.innovationexcellence.com/components/com_wordpress/wp/wp-content/uploads/2015/09/Leigh-Marino-300×300.jpg Continue reading

Posted in Culture & Values, Innovation, marketing | Leave a comment
content marketing

If you want to know how to leverage content marketing to position your product in your customer’s mind, a great person to ask is Jerod Morris, VP of Marketing at Rainmaker Digital. Previously CopyBlogger, Rainmaker Digital is the most authoritative source I know for content marketing. Continue reading

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Top 20 Innovation Articles of May 2016

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 10 as part of our free Innovation Excellence Weekly magazine and email newsletter. Did your favorite make the cut? Continue reading

Posted in Change, Innovation, Leadership, Management, Social Media, Strategy, Top 10, marketing | Leave a comment
How to Successfully Introduce New Innovations to Customers - Innovation Excellence

Introducing new technology and innovations is a delicate process — especially outside of traditionally tech-oriented industries. Here are three approaches I have found to be successful in keeping customers interested in innovations without overwhelming them. Continue reading

Posted in Innovation, Product Innovation, Profiles of Innovators, marketing | Leave a comment
Top 20 Innovation Articles of April 2016

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 10 as part of our free Innovation Excellence Weekly magazine and email newsletter. Did your favorite make the cut? Continue reading

Posted in Change, Innovation, Leadership, Management, Social Media, Strategy, Top 10, marketing | Leave a comment
Channel Data Management and the Customer Experience Movementm - Innovation Excellence

Channel Data Management has an essential role in enabling a higher level of end customer visibility and enhanced Customer Experience. Continue reading

Posted in Customers, Disruption, Processes & Tools, Technology, marketing | Leave a comment