Category: marketing

Customer Service Lessons from Innovative Brands - Innovation Excellence

What about predicting that interest before consumers even start exhibiting demand? Knowing what your customers want before they do can turn out to be a highly lucrative endeavor for business owners to engage in. Continue reading

Posted in Customers, Digital, Innovation, Social Media, Strategy, Technology, marketing | Leave a comment
Top 20 Innovation Articles of June 2015

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 10 as part of our free Innovation Excellence Weekly magazine and email newsletter. Did your favorite make the cut? Continue reading

Posted in Innovation, Leadership, Management, Social Media, Strategy, Top 10, marketing | Leave a comment

How Are Predictive Technologies Working? Marketing technology executive, Kim Garretson walks us through the question, and answers. Continue reading

Posted in Build Capability, Customers, Processes & Tools, Technology, Uncategorized, marketing | 1 Comment

“It turns out that marketers are spending well over a third of their budgets (on average) on analytics. This in spite of the report finding that levels of confidence in analytics’ ability to generate insight are mediocre, at best.” Continue reading

Posted in Technology, marketing | Leave a comment
The Mid Zone

The Front End / Back End model was right for its time… however, fast-forward nearly a quarter century, and we find that things have changed a bit. Continue reading

Posted in Business Models, Change, Disruption, Feature Of The Week, Governance, Growth, Innovation, Innovation Perspectives, Leadership & Infrastructure, Management, People & Skills, Product Innovation, Strategy, marketing | Leave a comment
AIPMM-Professional Association for Innovators & Product Managers

The Association of International Product Marketing and Management (AIPMM) provides value to product manager, marketing managers, and innovators. To learn more about the association, I interviewed the president, Therese Padilla. Continue reading

Posted in Innovation, Product Innovation, marketing | Leave a comment
Getting Engaged With American Girl

American Girl doll has been a leader in customer engagement well before the concept became a dinner conversation in the marketing innovation circles. With the raise of the experiential trend, American Girl yet again leaped ahead of it’s competitive set.. Continue reading

Posted in Consumer Innovation, Creativity, Headlines, Innovation, collaboration, marketing | Leave a comment