Category: Management

The Rule of Thirds, and Why it

Transitions bring out the best and the worst in people. When we began the transition of our flagship PDF product, Acrobat, from boxed software to a subscription offering as part of our new Document Cloud—one of the more massive transitions in Adobe’s history—developing a new marketing strategy was just one of the hurdles we faced. I also learned firsthand that… Continue reading

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Separate Innovation from Entrepreneurship! - Innovation excellence

The words innovation and entrepreneurship became synonymous in our language, and the place we see this the most is in universities and business schools. But why are we linking these two words? Why is being an innovator means I have to launch a startup company? Can’t I be an innovator in a mature company? Continue reading

Posted in Build Capability, Case Study, Creativity, Culture & Values, Design, Disruption, Entrepreneurship, Innovation, Management, Product Innovation, R&D, Uncategorized | Leave a comment
The Little Known Secret To Pixar

With 15 Academy Awards and an average worldwide gross of over $600 million per film, Pixar might just be the most successful creative enterprise ever—and one of the most profitable. Out of the 14 features the firm has produced, all but one have made the list of top 50 highest grossing animated movies. Continue reading

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Innovation Requires Ambidextrous Management - Innovation Excellence

For quite some time, I’ve been advocating the idea that successful and sustainable corporate innovation management systems should be based on the following cornerstones… Continue reading

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Architecting the Organization for Change

In my last article and the first free download from the Change Planning Toolkit™ on The Five Keys to Successful Change™ we looked at the five different disciplines that must come together to make any organizational change effort (or even a project) successful. They included: Continue reading

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Innovation and The Art of Implementation (Part 1) - Innovation Excellence

How to counter Innovation Assassination? ‘The Art of Implementation’ is part one of a three-part series by Robert Brands. Continue reading

Posted in Business Models, Entrepreneurship, Innovation, Management, Processes & Tools | 1 Comment

Sophie Cohendet is passionate about management innovation. She is partner of LearnAssembly, a start-up who help companies to develop their entrepreneurial and digital culture. What parallels can we really do between a start-up and a free inc. ? is the point she develops here. Continue reading

Posted in Book Review, Entrepreneurship, Innovation, Leadership, Management | Leave a comment