Category: Interviews

Selling Innovation Change

I had the opportunity to interview Brett Clay, author of “Selling Change” recently. Here is text of the interview: 1. Why is innovation so important for organizations? In today’s era of global suppliers and Internet-empowered buyers, companies’ products are under constant pricing pressure. As margins become squeezed, companies must innovate to improve efficiencies and develop higher value products and services. 2. When it comes to selling change, what is the biggest challenge that you see organizations facing? Often, the biggest challenge in organizations is their performance review systems. In the attempt to create objective review systems, rewards and punishments are determined by the achievement of specific, measurable management objectives. Employees measure their every activity by the degree of alignment with the metric. At first glance it would seem this is the desired result. But, optimizing the business for a specific metric often conflicts with the broader context of growing a … Continue reading

Posted in Innovation, Interviews | 3 Comments
Combining Internal and External Innovation

Interview – Stefan Lindegaard I had the opportunity to interview Stefan Lindegaard, author of “The Open Innovation Revolution” recently.Here is text of the interview: 1. Why is open innovation so important for organizations? Open innovation is about combining internal and external resources and to act on the opportunities this creates. More and more companies prove this to be a strong value proposition and companies cannot afford to lose out on the opportunities created by this combination. It is one thing is to lose out on opportunities and yet another to lose out to competitors from doing nothing. Open innovation has the ability to create long term advantages in management or organizational innovation rather than just product or service innovation. It takes several years for an organization to reap the full benefits of open innovation. A positive side effect of this is that once a company gets ahead of the competitors … Continue reading

Posted in Headlines, Innovation, Interviews, Leadership, Management, Open Innovation, Strategy | Leave a comment
Seth Godin Interview (World Innovation Forum)

I had the opportunity to interview Seth Godin, author of “Linchpin”, “Purple Cow”, “Tribes” and nine other books, at the World Innovation Forum 2010 in New York, NY. On stage, Seth Godin presented mostly a fusion of content from “Tribes” and “Linchpin”. He started by defining innovation as doing ‘stuff’ that’s impossible, otherwise someone would already be doing it. Seth spent a good deal of time talking about the importance of movements and the failings of traditional marketing and advertising. One of the examples he used was that of the Candy Shoppe, along a highway somewhere in America, right next to a store that offered gas, donuts, burgers, fries, etc. The Candy Shoppe was so successful that it built a second identical store directly across the street so that people going the other direction didn’t have to try and make a left turn or a u-turn to visit them. A … Continue reading

Posted in Blogging Innovation, Interviews | 3 Comments
World Innovation Forum 2010 - Wendy Kopp

I had the opportunity to interview Wendy Kopp, Founder and CEO of Teach for America at the World Innovation Forum. Wendy is also the CEO and Founder of Teach For All, and the author of “One Day, All Children…”. “Twenty years ago, the prevailing notion was that there was no way to eliminate educational inequality based on socio-economics in the United States. Today there are hundreds of examples of success in Teach For America.” (session summary courtesy @fhinnovation) I’d like to share a video interview I did with Wendy during the event about innovation in education, and what she’s learned over the last 20 years of the program: Image credit: Don’t miss an article – Subscribe to our RSS feed and join our Continuous Innovation group! Braden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden … Continue reading

Posted in Blogging Innovation, Interviews | Leave a comment
Reblog this post [with Zemanta]

TEDx Seattle Interview with Elan Lee, Founder of Fourth Wall Studiosby Braden KelleyI had the opportunity to interview Elan Lee, Founder and Chief Designer at Fourth Wall Studios, at TEDx Seattle recently. In this video Elan talks about the future of storytelling and the importance of storytelling to conveying information to others about your new ideas or innovations.Some of you may be familiar with Elan Lee’s work on the alternate reality game “Year Zero” for the promotion of Nine Inch Nail’s “Year Zero” album. This project won a Cannes Lion Grand Prix award and a Clio Award (Bronze). Here is an excerpt from the “Promotion” section of the “Year Zero” album’s Wikipedia entry:In an interview with Kerrang! magazine, Reznor hinted that the album was “part of a bigger picture of a number of things I’m working on”.[3] In February 2007 fans discovered that a new Nine Inch Nails tour t-shirt … Continue reading

Posted in Interviews, marketing | Leave a comment
Interview - Robert F. Brands

Interview – Robert F. BrandsI had the opportunity to interview Robert F. Brands, author of “Robert’s Rules of Innovation” recently.Here is the text of the interview:1. When it comes to innovation, what is the biggest challenge that you see organizations facing?The first and most important challenge is to understand and realize that innovation is not optional, it really is : Innovate or Perish. As a result of the traditional product lifecycle it is a phenomenon that once past the “growth” and “mature” phase, any product or service will ultimately decline. So for any thriving business one has to reinvent itself and add new products or services over and over. Once convinced of the importance, it all starts with the leadership. The CEO supported by the leadership team has to create a vision mission and strategy that is all in support of and in line with the innovation efforts. As a … Continue reading

Posted in Innovation, Interviews | 1 Comment
Get Adobe Flash player

Here are some excerpts from my video interview with Jeff Hayzlett, Chief Marketing Officer (CMO) of Kodak:1. Are you a big believer then in this leadership idea of good leaders ask good questions?Absolutely. I think good leaders, more than anything, listen. I think that’s the most attribute to being a leader. Asking questions is one thing and asking the right questions is good, but to listen, to really hear what the real answers are, I think, are real key, because they’re usually buried in there somewhere, so you have to listen very carefully. I think that’s that best thing a leader can do.2. Having an outsider’s perspective and a very “can do” attitude, I’ve read and seen quite a few interviews with you previously. You’ve also very much entrenched yourself in the Kodak Company law. You know the history of the product. How do you balance those two tensions within … Continue reading

Posted in Interviews, Social Media, marketing | Leave a comment