Category: Interviews

VOC

Ascertaining your customers’ wants and needs might compare to assembling a three-dimensional jigsaw puzzle with a few pieces missing. It requires a multi-layered process that includes both qualitative and quantitative methods, as well as a structure that prioritizes customer wants and needs. The Voice of the Customer (VOC) is such a process. Continue reading

Posted in Customers, Interviews, Product Innovation, Research, Strategy | Comments Off
Netflix_logo

Manuel Kaiser interview Netflix co-founder Marc Randolph about his new book, and how innovative firms generate new ideas and develop successful business models. Continue reading

Posted in Book Review, Business Models, Digital, Disruption, Innovation, Interviews, Management, Strategy | Leave a comment
The Future of Change Management

I’m super excited about my next book Charting Change (Feb. 2016) and recently I was identified in a mini research study as one of the top Key Opinion Leaders in change management on Twitter by Maven7, and they were curious about some of my opinions on organizational change, and asked me these two questions… Continue reading

Posted in Change, Innovation, Interviews | Leave a comment
Roberts Rules of Innovation II

I had the opportunity to interview Robert F Brands, author of the popular Robert’s Rules of Innovation series about what it takes to create innovation success. Continue reading

Posted in Innovation, Interviews | 1 Comment
Building Innovation at Large Companies

An interesting thing happens in successful companies. They tend to focus on what made them successful and over time actually drive out innovation and instead develop a resistance to risk-taking. Known as the “incumbent’s curse,” examples are easily found, such as Kodak, Research in Motion, Sony, and Hewlett Packard. Find a large company and chances are high that… Continue reading

Posted in Innovation, Interviews, culture | Comments Off

Katherine Jones, the Vice President, Human Capital Management Technology Research at Bersin by Deloitte, was a recent guest on the TechnologyAdvice Expert Interview Series and shares her insight on the intersection of sales, marketing, and technology. Continue reading

Posted in Change, Disruption, Growth, Interviews | 3 Comments
Serial Innovators

While serial innovators bring their organization benefits, they too frequently are not valued and even seen as trouble makers. Continue reading

Posted in Culture & Values, Innovation, Interviews | Leave a comment