Category: Headlines

Yesterday, Prime Minister Malcolm Turnbull unveiled his $1.1 billion innovation package to drive an “ideas boom” across this lucky country. For too long, Australia has relied on its abundant natural resources to drive economic prosperity, while our trading partners have been busy nurturing the creativity, technological savvy and innovative capacities of its citizens. Continue reading

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What Henry Beard & Chris Cerf Can Teach Us about Communication - Innovation Excellence

Satirists Henry Beard and Christopher Cerf shine some light on Deliberately Deceptive Language. Continue reading

Posted in Book Review, Case Study, Creativity, Culture & Values, Entertainment, Government, Headlines, News, Op Ed, education | Leave a comment

For the innovation practitioner observing or, indeed, participating in this frenzy of shopping, two aspects of this period are worthy of additional investigation and can provide insights into the art of new thinking. Continue reading

Posted in Customers, Headlines, Innovation, Uncategorized, culture, marketing | Leave a comment
Getting Engaged With American Girl

American Girl doll has been a leader in customer engagement well before the concept became a dinner conversation in the marketing innovation circles. With the raise of the experiential trend, American Girl yet again leaped ahead of it’s competitive set.. Continue reading

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The 2015 Breakthrough Innovation Report

Nielson released its 2015 BREAKTHROUGH INNOVATION REPORT tthat features best practices from winning brands – with seven specific case studies from Pepsico, Kraft, MillerCoors, Kellogg’s, Nestle Purina, Atkins and L’Oreal Paris. Continue reading

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Eight O

As I was walking in New York City down Lafayette Street in SOHO yesterday, I noticed a long line around a storefront that did not look like a trendy shop, or a pop-up sample sale location. Coming closer, I recognized a familiar sign– Central Perk – on the front door of a pop-up coffee shop recreated by Eight O’Clock coffee and Warner Bros. to celebrate 20th anniversary of once wildly popular show ‘Friends’. Continue reading

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Innovation Sighting: The Division Technique in Vision Correcting Displays

Innovation is anything that is new, useful, and surprising. “Surprising” means that the idea makes you slap your forehead and say, “Gee, why didn’t I think of that?” Here’s a great example. Continue reading

Posted in Consumer Innovation, Creativity, Customers, Digital, Growth, Headlines, Innovation, Technology | 1 Comment