Category: Growth

Recently, a client of ours asked us to recommend a structure to integrate design competency into their organization. We performed a quick audit of existing structures. From this audit, we developed this graphic that associates structural integration to role of design and impact to business. Continue reading

Posted in Build Capability, Design, Growth, Innovation, Leadership & Infrastructure, culture | 1 Comment
Marketing’s Holy Grail – Emerging Customer Needs

The Holy Grail of marketing is to identify emerging customer needs before anyone else and satisfy them to create new markets. It has been a long and fruitless slog as emerging needs have proven themselves elusive. And once candidates are identified, it’s a challenge… Continue reading

Posted in Customers, Growth, Innovation, Strategy, marketing | Leave a comment

Christian Senger, jefe de Systems & Technology y patrocinador de Contivation dice en la revista ContiIntern de la empresa Continental: “la plataforma de innovación Contivation se ocupa decisivamente de que de ideas nazcan productos”. Continue reading

Posted in Case Study, Culture & Values, Growth, Industry, Innovation, Leadership | 1 Comment
The Ladder Of Your Own Making

There’s a natural hierarchy to work. Your job, if you choose to accept it is to climb the ladder of hierarchy rung-by-rung. Here’s how to go about it: Continue reading

Posted in Creativity, Growth, Innovation, People & Skills, Technology | 1 Comment
The Problems Measuring Innovation

There are tasks we want to do that are reasonable to do and are practical to do. There are activities we want to do that are sensible but difficult to accomplish. Measuring innovation, which sounds important and reasonable, often falls in the second category. Continue reading

Posted in Growth, Innovation, Management, Strategy | 4 Comments
Adapt or Perish? How About Neither?

The business environment is changing – that’s something we should have our heads around by now. How should we respond? I was on a panel at an event sponsored by the Queensland Branch of the American Chamber of Commerce in Australia discussing exactly this issue at the end of last month. Continue reading

Posted in Build Capability, Digital, Growth, Innovation | 3 Comments

Innovation needs a sharper meaning and focus within our organizations, it needs to be ‘crafted’ far more, and it needs to have a greater alignment and validation… We need to change many of our existing innovation practices that we perform into ones that deliver this increasing impact. Continue reading

Posted in Build Capability, Creativity, Growth, Inspiration | 3 Comments