Category: Finance

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It’s long been understood that when it came to digital media marketing, paid search advertising was where it’s at. After all, people came online to find information. In order to find that information, they had to search. Therefore, paid search was the most effective and efficient way to make an impression online. Continue reading

Posted in Customers, Digital, Finance, Social Media, marketing | Leave a comment
Is Your Business Holding a Winning Hand?

Many companies already hold the cards for a winning hand, but do not realize it. It is a lot easier to win in a game of poker when you hold a few aces than to wait for your luck to turn in the next hand. Renewing your business with the cards you are holding is the key to redefining your business, rather than entering a new game for the next hot market. Continue reading

Posted in Consumer Innovation, Creativity, Finance, Innovation, Management, Strategy | Leave a comment

The seventh World Economic Forum on Latin America took place in Puerto Vallarta, Mexico, on 16-18 April 2012. The meeting, held under the theme “Regional Transformation in a New Global Context”, convened a record number of participants for this regional gathering, with close to 900 top regional and global leaders from 70 nations.
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Posted in Business Models, Competitions, Consumer Innovation, Culture & Values, Customers, Entrepreneurship, Finance, Government, Industry, Innovation, Leadership, Leadership & Infrastructure, education | 1 Comment
Would You Roll The Dice?

Let’s play a game. It costs you $1 to play. We then roll a dice once. If it comes up 6, I pay you $10 otherwise you lose. Do you want to play? Most likely you will agree to play. You have a one in six chance of winning $10 for a $1 bet. Now let’s make it $1 million to play. Continue reading

Posted in Finance, Innovation, Strategy | Leave a comment
Irresitable Innovation meets Immovable Object

I’m going to let you in on a secret. Doing innovation isn’t really all that hard, once you get the hang of it. Yes, there are dozens of methodologies and approaches. You can tap into your employees and/or your customer base for ideas. You can search for interesting technologies in research labs and universities. You can prototype, test and tweak ideas based on customer pilots. In fact, you can do just about anything in innovation. That is, if you can get it started. Continue reading

Posted in Build Capability, Finance, Innovation, Strategy, Time Management | 1 Comment
The Jolt to Best Buy

Poor financial performance is a shock to the system; it rumbles marketing plans and shakes the innovation strategy and pipeline. Best Buy retail and web sales fell 2.4% versus last year and shareholders have lost more than half of their value over the past five years. The company is now in the throws of reinventing how it goes to market as fast as it can. Continue reading

Posted in Customers, Finance, Industry, Innovation, Technology | Leave a comment
The Evaluation Metric that Kills Innovative Ideas

I was speaking with a client recently who reminded me of the metrics her CEO had set out for innovative new ideas. While I think it is important to have clear goals and quantifiable metrics for innovations, I was a bit apprehensive about these measurements. Take a look at them and see if you can guess which one gives me the most concern: Continue reading

Posted in Finance, Innovation, Strategy, Time Management | 4 Comments