Category: Feature Of The Week
A lot of innovation research is still based on asking people what they think, often in highly unrealistic research environments. Asking the wrong questions, or maybe the act of asking questions itself, risks throwing the baby out with the bathwater, and killing the really big ideas off before they have a chance. Continue reading
Do too many ideas stall out innovation?
This quandary is rooted in what is known as the “Front End of Innovation,” which is the idea generation part of the process, and the “Back End of Innovation,” which is the strategy and implementation of these ideas. Continue reading
As we approach this year’s Back End of Innovation Conference — which will be held at The Cosmopolitan Oct 6-8, it seemed like a good time to share Paul Ruppert’s interview with CMO Lisa Marchese, who’s helped steer TCLV towards its North Star Continue reading
Eminent VC and start-up commentator Fred Wilson says, “don’t think you are going to win in business with a better product, more capital, or a bigger team…The winner in a market most often has the best strategy and executes it well”. The takeaway point being that strategy is important, even for startups. But what is strategy? Continue reading
A series of personal innovation stories from a new book by Luis Solis, “Innovation Alchemists: what every CEO needs to know to hire the right Chief Innovation Officer”. Today’s chapter on METHOD comes from Scott Williams who is CEO and Founder of Maga Design Visual Information Mapping. Continue reading