Category: Feature Of The Week

The No. 1 Challenge to Innovation

The biggest challenge to innovation is not how to generate new ideas and opportunities. It’s how to make innovation a deeply embedded capability in the organization. Continue reading

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Paul McCartney

What can one say about the innovation and creativity skills of a man who composed songs ranging from Eleanor Rigby, The Long and Winding Road, Blackbird to The Frog Song? Read on.. Continue reading

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 Beth Comstock on Being Bold

Executives are increasingly shaking off paralysis and looking to take control. Beth Comstock weighs in… Continue reading

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Does Innovation Research Need Radical Innovation Itself?

A lot of innovation research is still based on asking people what they think, often in highly unrealistic research environments. Asking the wrong questions, or maybe the act of asking questions itself, risks throwing the baby out with the bathwater, and killing the really big ideas off before they have a chance. Continue reading

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Spotlight

Do too many ideas stall out innovation?
This quandary is rooted in what is known as the “Front End of Innovation,” which is the idea generation part of the process, and the “Back End of Innovation,” which is the strategy and implementation of these ideas. Continue reading

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Lisa Marchese Interview: The Cosmopolitan Las Vegas

As we approach this year’s Back End of Innovation Conference — which will be held at The Cosmopolitan Oct 6-8, it seemed like a good time to share Paul Ruppert’s interview with CMO Lisa Marchese, who’s helped steer TCLV towards its North Star Continue reading

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The Greatest Idea Campaign Ever Run

Since joining the industry in 2001, I’ve seen a lot of really good idea campaigns. Many have produced breakthrough ideas, from the most unlikely of sources. But I’ve never seen a campaign which changed the course of history. Continue reading

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