Category: Feature Of The Week

Does Innovation Research Need Radical Innovation Itself?

A lot of innovation research is still based on asking people what they think, often in highly unrealistic research environments. Asking the wrong questions, or maybe the act of asking questions itself, risks throwing the baby out with the bathwater, and killing the really big ideas off before they have a chance. Continue reading

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Spotlight

Do too many ideas stall out innovation?
This quandary is rooted in what is known as the “Front End of Innovation,” which is the idea generation part of the process, and the “Back End of Innovation,” which is the strategy and implementation of these ideas. Continue reading

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Lisa Marchese Interview: The Cosmopolitan Las Vegas

As we approach this year’s Back End of Innovation Conference — which will be held at The Cosmopolitan Oct 6-8, it seemed like a good time to share Paul Ruppert’s interview with CMO Lisa Marchese, who’s helped steer TCLV towards its North Star Continue reading

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The Greatest Idea Campaign Ever Run

Since joining the industry in 2001, I’ve seen a lot of really good idea campaigns. Many have produced breakthrough ideas, from the most unlikely of sources. But I’ve never seen a campaign which changed the course of history. Continue reading

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Sam Ford on the Wrong Story, Right Story and Right ROI

From the Innovation Excellence Cities Tour: Sam Ford, Director of Audience Engagement at Peppercomm Communications shares why storytelling is so important to companies – and why stories have to be about people; not just products or services. Continue reading

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Strategy for Startups: what is strategy and why is it important? (1/3)

Eminent VC and start-up commentator Fred Wilson says, “don’t think you are going to win in business with a better product, more capital, or a bigger team…The winner in a market most often has the best strategy and executes it well”. The takeaway point being that strategy is important, even for startups. But what is strategy? Continue reading

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Requirements, Market Research, Entertainment, and the Art of the Possible

A series of personal innovation stories from a new book by Luis Solis, “Innovation Alchemists: what every CEO needs to know to hire the right Chief Innovation Officer”. Today’s chapter on METHOD comes from Scott Williams who is CEO and Founder of Maga Design Visual Information Mapping. Continue reading

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