Every day, more and more companies are faced with a classic dilemma, how do you thrive in a declining market? Continue reading
Not only will we need a new innovation management system, we will need to build this on multiple engagement platforms. Our growing pressure is to find solutions that offer a cohesive and business-focused approach to the new socially enabled enterprise. Continue reading
As Head of Creative, you’ve been asked to deliver an ad campaign to increase the popularity of print media. The digital revolution has significantly eroded newspaper circulation. Pitch a solution. What will you propose? Continue reading
Companies are organizing in a hurry to take the lead on digital transformation, and are putting up a Chief Digital Officer to take responsability. What are the main tasks and issues of the CDO to guide the company to the digital realm? Continue reading
So many questions are bubbling up on digital technology; it is going to be hitting us like a tsunami, at a potentially destructive force. There is a time to find the high ground and I’d recommend to start now.
Paul Hobcraft asks many key questions here. Continue reading