Category: Digital

shuttertock paid image - create magic

Every day, more and more companies are faced with a classic dilemma, how do you thrive in a declining market? Continue reading

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Technology Will Drive a New Innovation Core - Innovation Excellence

Not only will we need a new innovation management system, we will need to build this on multiple engagement platforms. Our growing pressure is to find solutions that offer a cohesive and business-focused approach to the new socially enabled enterprise. Continue reading

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Building Firm Value with Thought Leadership

While most consulting firms spring to life and find early success because of the strength of their thought leadership, in general, over time most consulting firms tend to under-invest in thought leadership and as a consequence they find themselves vulnerable to new entrants nibbling around the edges of their core business and see their growth slow and eventually turn negative. Continue reading

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shutterstock_124144213 - mad man paid

As Head of Creative, you’ve been asked to deliver an ad campaign to increase the popularity of print media. The digital revolution has significantly eroded newspaper circulation. Pitch a solution. What will you propose? Continue reading

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Chief Digital Officer - Mastermind of the Digital Transformation

Companies are organizing in a hurry to take the lead on digital transformation, and are putting up a Chief Digital Officer to take responsability. What are the main tasks and issues of the CDO to guide the company to the digital realm? Continue reading

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Open Digital Innovation or Closed Digital Innovation? - Innovation Excellence

So many questions are bubbling up on digital technology; it is going to be hitting us like a tsunami, at a potentially destructive force. There is a time to find the high ground and I’d recommend to start now.
Paul Hobcraft asks many key questions here. Continue reading

Posted in Build Capability, Culture & Values, Digital, Innovation, Technology, Uncategorized | 1 Comment
Customer Service Lessons from Innovative Brands - Innovation Excellence

What about predicting that interest before consumers even start exhibiting demand? Knowing what your customers want before they do can turn out to be a highly lucrative endeavor for business owners to engage in. Continue reading

Posted in Customers, Digital, Innovation, Social Media, Strategy, Technology, marketing | Leave a comment