Category: Digital

It’s no longer just enough for brands to use social like as if it’s just another media channel. A brand’s uniqueness, actions, and ideals will be the main differentiator in those that truly make a lasting connection with people. Continue reading

Posted in Culture & Values, Digital, Disruption, Feature Of The Week | Leave a comment

The late 70′s must have been a crazy time. Beyond just Jobs and Woz and Gates and Allen, there was Osborne and Bricklin and Peddle and Bushnell. They must have known they were at a tipping point but just couldn’t quite sense the enormity of change that was about to take place. What emerged of course was the era of personal computing. Continue reading

Posted in Consumer Innovation, Creativity, Design, Digital, Disruption, Growth, Innovation, Leadership, R&D, Research, Strategy, Technology | Leave a comment
deepak

Is it a phone? A camera? A GPS device? A movie player? A book reader? A gaming device? When thinking of smartphones the answer could be one of these, a combination thereof or all of them. It depends on the perspective of the user. Continue reading

Posted in Build Capability, Consumer Innovation, Design, Digital, Disruption, Product Innovation | 1 Comment

New platforms often start out as a toy, but that shouldn’t blind us to new capabilities that can either propel us forward or run us over. We will have to adapt our perspectives and our skills or risk becoming irrelevant. Continue reading

Posted in Digital, Innovation, Social Media, collaboration | 4 Comments

MNC face an additional challenge to ideation: communication across language barriers. Here are three strategies to consider when facing this reality. Continue reading

Posted in Digital, Innovation, Management | 1 Comment

There’s lot of discussion now about “big data” and “open data”. I’ve hunted stories from Britain and Japan that fall into three groups: using patterns in visitor behaviour to redesign their experience; using social data and peer benchmarking to help individuals; and using crowdfunding to measure demand for innovative new products. Distilling takeaways and twists on each set of stories, I suggest four principles for working with data that relate to curiosity, empathy and generosity. Continue reading

Posted in Case Study, Digital, Innovation, Processes & Tools, Social Media | 5 Comments
What’s So Great About Oscar?

As I was looking for a new health insurance policy recently, I started searching for Obamacare, and the result in the first position came up with something called Oscar. I have vaguely remembered seeing the name somewhere… ah! An ad on NYC subway! I clicked through to fill out a form of about 10 questions that, to my great surprise.. Continue reading

Posted in Change, Consumer Innovation, Digital, Disruption, Health/Healthcare, Innovation, Technology | 2 Comments