Design

Transcendent Computing Emerges

The late 70′s must have been a crazy time. Beyond just Jobs and Woz and Gates and Allen, there was Osborne and Bricklin and Peddle and Bushnell. They must have known they were at a tipping point but just couldn’t quite sense the enormity of change that was about to take place. What emerged of course was the era of personal computing.

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Design Is Eating The World

Over the past 20 years, we’ve seen a radical shift toward design as a fundamental source of value. It used to be that design was a relatively narrow field, but today it’s become central to product performance and everybody needs to be design literate.

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How to Scale Innovation

Increasingly, companies who have long focused on open innovation and idea management are incorporating design thinking as part of a “well balanced diet” for enterprise innovation. We at batterii are excited to be working with Pfizer, one of the world’s largest biopharmaceutical companies, to help them bring the power of human centered innovation to every one of their 77,000 employees.

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