Design

How to Pick the Right Problem

The 12 steps to biomedical innovation starts with being a problem seeker, not a problem solver. Eventually, to be successful, customer problems and solutions need to meld around a VAST business model i.e. one that is not just profitable, but that demonstrates: 1. Validity Regardless or which elements of your model you choose, they have to be valid. In other words, the dogs have to ...

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Innovating Swim Flippers with Jobs to be Done

“I want a pair of flippers for my birthday,” my 7-year-old announced today. “But, I am not actually into flippers.” This baffling statement came after a day at a friend’s backyard swimming pool where my daughter had her first-ever encounter with a pair of flippers. She spent several hours splashing around with them, evidently delighted. At supper that night she ...

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How to Go From Idea to Inception, with Golden Krishna

The Innovation Engine is a podcast series that discusses innovation through the lenses of corporate leadership, company culture, and emerging trends and technologies. The podcast features bi-weekly interviews with best-selling authors, C-Level executives, and innovation experts from around the world. It is available on iTunes, Stitcher Radio, Spotify, and SoundCloud. Golden Krishna of Google shares tips on how to go from ...

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Design Thinking Grows Up – Welcome to Experience Thinking

Prologue Design Thinking is an incredibly powerful way to approach the design of just about anything that involves an interaction with people (or other intelligent creatures).  Its underlying philosophy of Human Centered Design requires that we develop a comprehensive empathic understanding of the customer and their situation in a particular context.  This can only happen when we dissect the situation ...

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Dive Into Guilt Free Indulgence

The latest in our series on trend mashups (which started with our article on eco lux) is the unlikely combination of guilt free indulgence. This is where the ‘better for me’ trend comes face to face with the societal shift toward a more hedonistic lifestyle. The Food Peopledefine this merging of priorities as “better for me indulgence”. As a nation, we’ve been ...

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What is a Google Design Sprint?

Google Design Sprint

Five days for an innovation journey: is it speed or haste? Using the three basic premises of Design Thinking – Immersion, Ideation and Prototyping – and leveraging the creation of a multidisciplinary environment, Design Sprint is emerging as new way for accelerated innovation, where speed and innovation go hand in hand. Design Sprint is a smart track for fast experimentation: ...

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