Design

Design Thinking Grows Up – Welcome to Experience Thinking

Prologue Design Thinking is an incredibly powerful way to approach the design of just about anything that involves an interaction with people (or other intelligent creatures).  Its underlying philosophy of Human Centered Design requires that we develop a comprehensive empathic understanding of the customer and their situation in a particular context.  This can only happen when we dissect the situation ...

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Dive Into Guilt Free Indulgence

The latest in our series on trend mashups (which started with our article on eco lux) is the unlikely combination of guilt free indulgence. This is where the ‘better for me’ trend comes face to face with the societal shift toward a more hedonistic lifestyle. The Food Peopledefine this merging of priorities as “better for me indulgence”. As a nation, we’ve been ...

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What is a Google Design Sprint?

Google Design Sprint

Five days for an innovation journey: is it speed or haste? Using the three basic premises of Design Thinking – Immersion, Ideation and Prototyping – and leveraging the creation of a multidisciplinary environment, Design Sprint is emerging as new way for accelerated innovation, where speed and innovation go hand in hand. Design Sprint is a smart track for fast experimentation: ...

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Ask “Should We” Not “Could We”

Desirability, Viability, Feasibility; the core tenets of Design Thinking, and oh, how the order matters! Every day, I work with engineers who are itching to build solutions to solve the problems they see. They love to create; in fact, you may say they were put on this earth for that very purpose. And then I come along, asking if they ...

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Design Thinking and the Customer-Centric Organization

“There’s a reason millions of people try to solve crossword puzzles each day. Amid the well-ordered combat between a puzzler’s mind and the blank boxes waiting to be filled, there is satisfaction along with frustration. Puzzles can be solved; they have answers.” “But a mystery offers no such comfort. It poses a question that has no definitive answer…it depends on ...

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5 Videos for Learning about Design Sprints

This article is a republished selection from InnovationTraining.org’s recommended resources: Design Sprint Videos.  Running a “design sprint” is a trending design thinking approach to innovation that is agile in nature. It’s an important concept to learn for designers, product and service developers, and organizational innovators. These design sprint videos are resources I include with my training workshops. I hope they help you ...

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Inclusive Innovation: Who are you excluding?

I was challenged and excited by a presentation by Michael Sui @soundslikesue at Pause Fest, here in Melbourne, on Inclusive Design and it struck me that we need to overlay — or better, underpin — all our creative thinking and work on new product & service design, process enhancement, website design, signs, visuals…by the question: ‘Who am I excluding?” — and constantly strive to iron out ...

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