Category: Design

Want to consider some new approaches to your customer experience design process? Here are the six that we think merit the most consideration. Continue reading

Posted in Build Capability, Customers, Design, Uncategorized | Leave a comment

Empathizing is not easy. It should wreck you! It should shake you to the core. And it has done just that to me–to my life. I am so grateful for the people who I have met, who have shared their struggles, because I have learned so much from them. It has strengthened and enlightened me–my entire life–and it started with my own mother. Continue reading

Posted in Design, Innovation | 1 Comment

Maybe as companies grow, and especially when they become public, they simply cannot be creative anymore? The regulatory requirements associated with being a public company, and the liability considerations of having “deep pockets” alone might prevent the company from creating an environment supporting creativity. Continue reading

Posted in Apple, Build Capability, Creativity, Culture & Values, Design, Experience Innovation, Innovation | 4 Comments

Dr. Leigh George, Founder and CEO of Freedom, talks about the intersection of innovation and marketing and why marketing is more important to businesses than ever in this episode of ‘The Innovation Engine’ podcast. Continue reading

Posted in Creativity, Design, Growth, Leadership, Social Media, marketing | Leave a comment
Design Thinking

Now that Design Thinking is more commonly known, many groups are starting to adopt it. Chad McAllister Nathan interviews Nathan Owen Rosenberg Sr. to learn about the culture aspects of moving towards Design Thinking. Continue reading

Posted in Design, Innovation, culture | 2 Comments

There are some that say design and innovation can change the world. Cameron Sinclair, who heads up design and construction for the Jolie-Pitt Foundation, is one of those people. Continue reading

Posted in Design, Disruption, Innovation | Leave a comment
Lead Users Guide Product Management

Many innovators recognize the value of lead users, but the trick is developing a systematic means of identifying them. Continue reading

Posted in Design, Innovation, Product Innovation, marketing | Leave a comment