The Holy Grail of marketing is to identify emerging customer needs before anyone else and satisfy them to create new markets. It has been a long and fruitless slog as emerging needs have proven themselves elusive. And once candidates are identified, it’s a challenge… Continue reading
Demand for configurability and personalization is growing in the marketplace and presents a threat to traditional mass production techniques. Jordan Reynolds kicks off a series here… Continue reading
When MFAs work with MBAs, it could be akin to what poet and artist William Blake called “sweet science,” writes entrepreneur and Southern Growth Studio leader, Michael Graber, who explains how creatives help balance out analytic types.
Amazon recently launched its new Kindle Fire smartphone. “Ho-hum” you, and a lot of other people, said. “Why?” “What’s so great about this phone?” The market is dominated by Apple and Samsung, to the point we no longer care about Blackberry – and have pretty much forgotten about all the money spent by Microsoft to… Continue reading
How organizations navigate the barriers to big innovation can often make the difference between epic failure and celebrated market disruptor. Tim Sweeney outlines the dynamics behind 3 barriers that most frequently stand in the way of breakthrough and disruptive innovation. Continue reading