Category: Customers

Innovate to Reduce Your Customer

Do you remember a time when you were just about to buy something, but at the last minute, you stopped and said, “No, I don’t think I’ll buy this.” So what stopped you? Continue reading

Posted in Customers, Innovation, Product Innovation, Psychology, marketing | Leave a comment

Chad McAllister talks to Nir Eyal about how to hook customers. Nir Eyal has been a startup co-founder, a CEO, and now helps product teams build habit-forming products. Continue reading

Posted in Customers, Innovation, Product Innovation | Leave a comment
innovation excellence

In our saturated marketplace and overload information era, it is harder and harder to make personal connections and engage with customers. Customers are never more than a text, search, tweet, post or question to Google or Siri away from finding another option to fulfill their needs if you can’t get it done. Same process if they’re just not having the experience with you that they expected. Continue reading

Posted in Consumer Innovation, Customers, Entrepreneurship, Innovation, Leadership, Management, Product Innovation, Strategy, marketing | Leave a comment

I’m sure many of you will have read or heard the famous quote attributed to Henry Ford, “if I’d asked people what they wanted, they’d have said a faster horse”. This is usually quoted in the context of radical or breakthrough innovation, justifying an approach that doesn’t rely on customer feedback. Continue reading

Posted in Customers, Innovation, Leadership, Product Innovation, Strategy | Leave a comment

Unless you’re Apple, you’ve just released the 6th generation of iPhone and the masses see that as the latest most innovative product on earth (yeah, Apple can still make believe), consumers don’t care about incremental updates to your “new” product. Continue reading

Posted in Change, Consumer Innovation, Creativity, Customers, Disruption, Entrepreneurship, Innovation, Strategy, culture, marketing | Leave a comment
12 Must Read Books on Education for 2015

Few things are more satisfying than finally getting your hands on a book you’ve been meaning to read. In 2015, you’re going to want to make room in your schedule for a lot of satisfaction. Continue reading

Posted in Customers, Growth, education | Leave a comment
Revenues from customers

recognise that the critical success factor in the future will be to put customers first. And to put customer experience delivery front-and-centre within their business. However, to achieve commercially sustainable growth, there’s more to it than just selling a product or service. Here’s a fresh, innovative approach to Customer Experience Design. Continue reading

Posted in Customers, Design, Uncategorized | 8 Comments