Category: Customers

Revenues from customers

recognise that the critical success factor in the future will be to put customers first. And to put customer experience delivery front-and-centre within their business. However, to achieve commercially sustainable growth, there’s more to it than just selling a product or service. Here’s a fresh, innovative approach to Customer Experience Design. Continue reading

Posted in Customers, Design, Uncategorized | Leave a comment
Volvo Saved My Life (ad)

In 1959 Nils Bohlin, an engineer at the Swedish Car Manufacturer Volvo, invented the first three point safety belt. It was much more effective than the standard lap belt (as still used on airplanes). Volvo, realising the importance of this invention, chose not to patent it but to share the idea with other vehicle manufacturers. They may have lost some revenues but their action undoubtedly saved many lives and it cemented Volvo’s reputation as a highly ethical company committed to safety. Continue reading

Posted in Culture & Values, Customers, Design, Policy, education, marketing | 2 Comments

Wells Fargo is an unusual bank. In the first place, it is headquartered in San Francisco, not in a typical financial center like New York. It is also unusually socially conscious, earning high marks for its environmental record and setting records for financing green projects. Continue reading

Posted in Build Capability, Customers, Finance, Innovation, Uncategorized | 3 Comments

Over the last two and half centuries, innovation has changed human life more dramatically than in all of the previous millennia. But some are now asking if the world’s great innovation engine has broken down. Has America lost its innovation power? Continue reading

Posted in Case Study, Change, Creativity, Customers, Growth, Innovation, Innovation Perspectives, Product Innovation, Profiles of Innovators, Science, Social Innovation, Uncategorized, culture | Comments Off

This week I sat down with John Coyle who is Senior Vice President Culture of Innovation at Maddock Douglas. We spoke about the “Innovation Vacuum” in business enterprise and why, in John’s words, “Most large companies suck at innovation.” Continue reading

Posted in Culture & Values, Customers, Disruption, Growth, Innovation, Interviews, Leadership & Infrastructure, Management, Uncategorized | 2 Comments

Scott Bowden looks through the eyes of theorist and political economist Frederic Bastiat to expand his view of Broken WIndows Innovation. Continue reading

Posted in Build Capability, Customers, Sales, Uncategorized | Leave a comment

The second in a 10-part series on how to transform innovation success rates, from the pages of How to Kill a Unicorn (link), by Fahrenheit 212 founder Mark Payne (recently published by Crown Business). Continue reading

Posted in Book Review, Build Capability, Customers, Innovation | 3 Comments