Category: Customers

Lingresearchdigest

One big obstacle to starting a business is gone, marketing overhead for entrepreneurs can be as low as $50 a month. Continue reading

Posted in Build Capability, Consumer Innovation, Customers, Entrepreneurship, People & Skills, Social Innovation, marketing | Leave a comment
Starbucks

Starbucks understands better than most and exemplifies: it’s all about the brand experience. Nothing else. Continue reading

Posted in Consumer Innovation, Customers, Experience Innovation, Innovation, Strategy, culture, marketing | 3 Comments

So why all the buzz around the Internet of Things (IoT) now? Andrew Timm shares real examples of connectivity’s business value. Continue reading

Posted in Customers, Design, Innovation, Product Innovation | 1 Comment

The golden rule is that you should base new product initiatives on a combination of your technical expertise and evident customer needs. But innovators are rule breakers so you can try a new product based on just one of these criteria. Continue reading

Posted in Build Capability, Case Study, Customers, Innovation | 1 Comment
How to Involve Customers in the SIT Innovation Process

When describing the SIT method, I sometimes say it’s like using the voice of the product. That’s because SIT is based on patterns that are embedded into the products and services you see around you. If products could talk to you, they would describe the five patterns of SIT. Continue reading

Posted in Customers, Innovation, Processes & Tools | 1 Comment
Building a Next Generation Organisation starts with Intelligence

Where does your interaction with your customers begin? Is it when they see an advert in a paper or click on an e-mail, perhaps it’s when they browse the net for their next purchase, or does customer interaction start and end when they step over your threshold? If you think any of these things then your business is very much in trouble. Continue reading

Posted in Customers, Innovation, marketing | 1 Comment

According to Forrester Research, B2B e-commerce sales are now more than twice the size of B2C e-commerce and are expected to achieve $559 billion in sales in the US by the end of 2013. Continue reading

Posted in Business Models, Customers, Finance, Industry, Innovation, culture | 9 Comments