Category: Customers

Jeff Bezos, always had the spirit of lean management, since the day that he created Amazon. Amazon is a natural place to see lean principles at work. Continue reading

Posted in Case Study, Consumer Innovation, Customers, Industry, Innovation, Innovation Teaching Story, Leadership, Processes & Tools, Strategy, marketing | Leave a comment
Innovation Sighting: Subtraction in Commercial Aircraft Cabins

Can you imagine flying in a plane without windows? A design team from Technicon Design in Paris created an interior that displays 360-degree views that are simulated on internal screens from external cameras that capture the surrounding environment in real time. Continue reading

Posted in Customers, Design, Growth, Industry, Innovation, Technology | 1 Comment
Lingresearchdigest

One big obstacle to starting a business is gone, marketing overhead for entrepreneurs can be as low as $50 a month. Continue reading

Posted in Build Capability, Consumer Innovation, Customers, Entrepreneurship, People & Skills, Social Innovation, marketing | 4 Comments
Starbucks

Starbucks understands better than most and exemplifies: it’s all about the brand experience. Nothing else. Continue reading

Posted in Consumer Innovation, Customers, Experience Innovation, Innovation, Strategy, culture, marketing | 3 Comments

So why all the buzz around the Internet of Things (IoT) now? Andrew Timm shares real examples of connectivity’s business value. Continue reading

Posted in Customers, Design, Innovation, Product Innovation | 4 Comments

The golden rule is that you should base new product initiatives on a combination of your technical expertise and evident customer needs. But innovators are rule breakers so you can try a new product based on just one of these criteria. Continue reading

Posted in Build Capability, Case Study, Customers, Innovation | 1 Comment
How to Involve Customers in the SIT Innovation Process

When describing the SIT method, I sometimes say it’s like using the voice of the product. That’s because SIT is based on patterns that are embedded into the products and services you see around you. If products could talk to you, they would describe the five patterns of SIT. Continue reading

Posted in Customers, Innovation, Processes & Tools | 1 Comment