Category: Customers

Innovation Sighting: The Division Technique in Vision Correcting Displays

Innovation is anything that is new, useful, and surprising. “Surprising” means that the idea makes you slap your forehead and say, “Gee, why didn’t I think of that?” Here’s a great example. Continue reading

Posted in Consumer Innovation, Creativity, Customers, Digital, Growth, Headlines, Innovation, Technology | 1 Comment

Jeff Bezos, always had the spirit of lean management, since the day that he created Amazon. Amazon is a natural place to see lean principles at work. Continue reading

Posted in Case Study, Consumer Innovation, Customers, Industry, Innovation, Innovation Teaching Story, Leadership, Processes & Tools, Strategy, marketing | 2 Comments
Innovation Sighting: Subtraction in Commercial Aircraft Cabins

Can you imagine flying in a plane without windows? A design team from Technicon Design in Paris created an interior that displays 360-degree views that are simulated on internal screens from external cameras that capture the surrounding environment in real time. Continue reading

Posted in Customers, Design, Growth, Industry, Innovation, Technology | 1 Comment
Lingresearchdigest

One big obstacle to starting a business is gone, marketing overhead for entrepreneurs can be as low as $50 a month. Continue reading

Posted in Build Capability, Consumer Innovation, Customers, Entrepreneurship, People & Skills, Social Innovation, marketing | 5 Comments
Starbucks

Starbucks understands better than most and exemplifies: it’s all about the brand experience. Nothing else. Continue reading

Posted in Consumer Innovation, Customers, Experience Innovation, Innovation, Strategy, culture, marketing | 3 Comments

So why all the buzz around the Internet of Things (IoT) now? Andrew Timm shares real examples of connectivity’s business value. Continue reading

Posted in Customers, Design, Innovation, Product Innovation | 4 Comments

The golden rule is that you should base new product initiatives on a combination of your technical expertise and evident customer needs. But innovators are rule breakers so you can try a new product based on just one of these criteria. Continue reading

Posted in Build Capability, Case Study, Customers, Innovation | 1 Comment