Category: Customers

For the innovation practitioner observing or, indeed, participating in this frenzy of shopping, two aspects of this period are worthy of additional investigation and can provide insights into the art of new thinking. Continue reading

Posted in Customers, Headlines, Innovation, Uncategorized, culture, marketing | Leave a comment
Product Management and User Experience

Chad McAllister interviews Larry Marine about about the critical steps for applying UX to product development. Larry is a User Experience expert that has helped many companies improve their products as well as design new products. He came to the field of UX through Don Norman’s Cognitive Science program at UC San Diego. Norman is frequently referred to as the father of UX and Larry learned directly from him.

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Facebook has a monthly audience of nearly a billion visitors. Other top sites, like Twitter, Pinterest and LinkedIn, attract hundreds of millions. By now, nobody doubts the power of social platforms, although few marketers have been able to exploit them successfully. Continue reading

Posted in Customers, Social Innovation, Social Media, Strategy | Leave a comment
Peeking Behind the Veil of Design

A company in Dubai is asking me to teach a design thinking and innovation course in May of next year, and this was good synchronicity because I came across the video below recently. The design process is often very mysterious to people, and the way that designers pursue the design of a new object is often hard for people to grasp. But the design thinking methodology… Continue reading

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5 Musts of Every Serious Startup: Examples and Analysis - Innovation Excellence

Innovation is not only about what you do and try to achieve. It is about how you do it in even greater degree. Examples and analysis from Melissa Burns. Continue reading

Posted in Creativity, Customers, Entrepreneurship | Leave a comment

Alekasandro Grabulou, director of innovation & development of Philips, talks about key tools for redefining the role of innovation in a fast-paced era. Philips is a leader is health care, consumer lifestyle, and lighting. And, they fused their front end and back end innovation efforts, with great results and a compelling story. Continue reading

Posted in Conferences, Customers, Design, Disruption, Innovation, Uncategorized | Leave a comment
Is Your Innovation Pipeline Full of Junk Food?

Are you using the right discovery tools and methods to uncover the insights you need to make “health food”? Make sure you are. Your customers will thank you. Especially if you happened to ignore their voice. Continue reading

Posted in Customers, Growth, Innovation, Product Innovation, Strategy | Leave a comment