Category: Customers

The Most Innovative Marketing Tactic is with the Crowd - Innovation Excellence

The greatest innovations in marketing have occurred over the past decade, and are fueled by crowd-driven venues and user-generated content. Continue reading

Posted in Book Review, Customers, Innovation, marketing | Leave a comment
VOC

Ascertaining your customers’ wants and needs might compare to assembling a three-dimensional jigsaw puzzle with a few pieces missing. It requires a multi-layered process that includes both qualitative and quantitative methods, as well as a structure that prioritizes customer wants and needs. The Voice of the Customer (VOC) is such a process. Continue reading

Posted in Customers, Interviews, Product Innovation, Research, Strategy | Comments Off
 How to Quantify Novel, Useful and Successful - Innovation Excellence

Is it disruptive? Is it innovative? Two meaningless questions. Two questions to stop asking. More strongly, stop using the words “disruptive” and “innovative” altogether. Strike them from your vocabulary and replace them with novel, useful, and successful. Continue reading

Posted in Business Models, Customers, Innovation, Uncategorized | Leave a comment
Six levers for Solving the Corporate Innovation Problem™ - Part 3 - Innovation Excellence

In Part 3, we show six levers to change the “system problem” and think this is the way to solve the corporate innovation problem – and ultimately to increase innovation performance. Continue reading

Posted in Build Capability, Change, Culture & Values, Customers, Design, Innovation, Leadership, People & Skills | Leave a comment
Six Levers for Solving the Corporate Innovation Problem – Part 2 - Innovation Excellence

This is the second part of a three-part article series from Rob Munro and Frank Mattes. Continue reading

Posted in Build Capability, Change, Culture & Values, Customers, Design, Innovation, Leadership, People & Skills | Leave a comment
Channel Data Management and the Customer Experience Movementm - Innovation Excellence

Channel Data Management has an essential role in enabling a higher level of end customer visibility and enhanced Customer Experience. Continue reading

Posted in Customers, Disruption, Processes & Tools, Technology, marketing | Leave a comment
The Changing Customer

In previous articles I’ve spoken about how the pace of change is accelerating, and how for many people (and organizations) things are changing so fast that they feel overwhelmed and that things may be changing faster than some of us humans are able to absorb. I’ve spoken about how we are in the middle of a period of discontinuity thrust upon us by… Continue reading

Posted in Change, Customers, Digital, Feature Of The Week, Strategy, Technology, The Economy | Leave a comment