Category: Creativity
Culture is always the most invisible but the best elastic strings to connect all the innovation treasures, to let your organization survive in the age of petabytes, and allowing your business to thrive at the age of convergence… Continue reading
Measuring and understanding the type of relationship buyers have with a brand is powerful information to leverage in innovation. Lancôme has a unique relationship with women compared to competitors such as Estee Lauder, Clinique and Avon. Women define their relationship with Lancôme as one based on exploration, which is differentiating among its cosmetic competitors. Continue reading
Richard Strange is ‘punk rock’s illegitimate Godfather’, having preceded the Sex Pistols, The Damned, The Ramones and The Clash with his highly influential pop art band ‘The Doctors of Madness’. Richard’s career has spanned pop art, punk, writing and acting, most famously for his film roles in Batman, alongside Jack Nicholson and in Robin Hood and Harry Potter. Continue reading
How many times have you come out of a brainstorming session feeling unsatisfied with the results? The team never felt like it got into a rhythm. The idea flow felt like a drizzle versus a storm. None of the ideas that the team spent much time on seemed especially good (BTW, you should never spend a lot of time on any one idea in a brainstorming session). Continue reading
While creativity is about coming up with the big idea, innovation is about executing the idea and making it a business success. Continue reading
Creativity drives purposeful innovation. Continue reading
