Category: Creativity

Most tools have a singular purpose. A hammer drives in nails. A saw cuts wood. A shovel scoops dirt. You can use these tools to do other tasks, but they work best for the purpose they were designed for. It’s the same with most innovation tools. Continue reading

I interviewed Bernie Tormé, guitarist to Ozzy Osbourne and Deep Purple’s Ian Gillan the other week, alongside the rest of the band and two corporate clients, Steve and Andy, who came to Bernie’s studio for a private masterclass, to get the inside track on music, creativity and business… Continue reading

Most people know that 3M’s Arthur Fry was not trying to invent the thing he invented in 1974–the Post-it Note–he was daydreaming in church. As neuroscientists now know, and was conclusively shown in 2009, it’s when our minds wander that our brains do their best work–it’s when we’re not trying to think creatively that we’re often most creative. Continue reading

Apple is running a seriously smooth operation in their retail stores. Each employee has a distinct role to play, understands that role, and does his/her part to deliver the level of service we’ve come to expect from this powerful brand. All of this requires serious alignment of brand, business goals and people process. Continue reading

“To create is make something that has never existed before,” says vulnerability researcher, Brené Brown. “There’s nothing more vulnerable than that.” Continue reading

Back in the 1880’s, Frederick Winslow Taylor was able to make dramatic gains in efficiency by timing workers performing rote tasks. His efforts spawned the idea and practice of scientific management. Alas, these days routine jobs, even white collar ones such as bookkeeping, legal research and basic medical diagnoses are increasingly being automated by computer. Others fall prey to globalization and are outsourced. Continue reading









