Category: Creativity

Kevin Daly, Chief Commercial Officer at Nielsen, explains how business practices best enable innovation. Continue reading

Posted in Creativity, Innovation, Leadership, Management, People & Skills | 1 Comment

The late 70′s must have been a crazy time. Beyond just Jobs and Woz and Gates and Allen, there was Osborne and Bricklin and Peddle and Bushnell. They must have known they were at a tipping point but just couldn’t quite sense the enormity of change that was about to take place. What emerged of course was the era of personal computing. Continue reading

Posted in Consumer Innovation, Creativity, Design, Digital, Disruption, Growth, Innovation, Leadership, R&D, Research, Strategy, Technology | Leave a comment

Unless you’re Apple, you’ve just released the 6th generation of iPhone and the masses see that as the latest most innovative product on earth (yeah, Apple can still make believe), consumers don’t care about incremental updates to your “new” product. Continue reading

Posted in Change, Consumer Innovation, Creativity, Customers, Disruption, Entrepreneurship, Innovation, Strategy, culture, marketing | Leave a comment

Yannig Roth presents some “PepsiCo” branded open innovation initiatives ane a link to the “The State of Crowdsourcing in 2015″ report, which shares some important insights about the state of crowdsourcing, and how it is used for marketing and innovation by leading companies like PepsiCo. Continue reading

Posted in Case Study, Competitions, Creativity, Innovation, Open Innovation, Product Innovation, marketing | Leave a comment
Shift Key

Changing your perspective is a very valuable tool for understanding a situation better and avoiding false views. Reflecting on a situation in a new way is a great way to solve a problem. But how do we cultivate the ability to look at things differently from the way we typically look at things? Continue reading

Posted in Creativity, Innovation, Open Innovation, People & Skills, collaboration | Leave a comment

Your greatest innovation opportunity may be right in front of you. The problem is you don’t see it. Evan Shellshear dives into reasons why companies most often don’t see the greatest opportunity lying right in front of them. Continue reading

Posted in Creativity, Innovation, Inspiration | 1 Comment

When the realisation comes that innovation needs to be strengthened, the temptation is often to import a system that will solve all your problems. But innovation needs more than this. This post dives into some key elements to this structure. Continue reading

Posted in Build Capability, Creativity, Innovation, Leadership, People & Skills, Processes & Tools | Leave a comment