Category: Creativity
The name Apple is synonymous with innovation. Long has the Silicon Valley giant brought childlike excitement into the tech industry, thanks largely to the vision of its late CEO, Steve Jobs. Remember the launch of the Apple II? We don’t either, but it was one of their crucial first steps towards greatness. Arguably though, Apple’s greatest achievement came in 2007, when the company flipped the smartphone world upside down and back to front with the launch of the very first iPhone Continue reading
Pessimists are usually right and optimists are usually wrong but all the great changes have been accomplished by optimists. Continue reading
it’s not surprising that the path to innovation is shrouded in mystery, something only to be undertaken by those with dazzling intelligence, incredible daring and a certain flair. However, in truth, there is an astonishing amount of agreement among experts on how to go about it. Continue reading
An interesting question is if the size of the organisation matters in the process of starting innovation. In the linkedin group on the FORTH innovation method, consisting of front end innovation managers and experts from all over the world, we had a poll on this with a clear outcome. Continue reading
What can we learn from hard rock band Deep Purple about the art of improvisation…not so dissimilar from creativity at Google, 3M, Innocent? Continue reading
How is innovation dissimilar from music/ Innovation has its composers, students and influencers. It can be generated by individuals, teams (bands) or groups and yet still has an infinite number of variables that can be fused together to produce the same, but different, ‘sound’, the appreciation of which is subject to criticism, awards and ambivalence. NB: It is also subject to rip-offs and piracy. But where are the conservatoriums of innovation? Continue reading
