Category: Consumer Innovation

Starbucks

Starbucks understands better than most and exemplifies: it’s all about the brand experience. Nothing else. Continue reading

Posted in Consumer Innovation, Customers, Experience Innovation, Innovation, Strategy, culture, marketing | 3 Comments

Has “Innovation” become a four-letter word inside your company? Creating a culture of innovation from scratch isn’t easy. Transforming an existing culture is even harder. Learn what the core components of a culture of innovation are and how to transform your company’s culture. Continue reading

Posted in Consumer Innovation, Creativity, Culture & Values, Entrepreneurship, Innovation, collaboration, culture | 1 Comment
the simpsons

What’s your next “luxury problem”? Consider this: Your competitor’s new product or service spells far more reason for celebration than for regret. Continue reading

Posted in Build Capability, Consumer Innovation, Innovation, Leadership & Infrastructure, People & Skills, Uncategorized | 2 Comments

Al apoyar su campaña de kickstarter y al compartirla con tus amigos, puedes formar parte del equipo Vega Coffee y ayudar a conectar a los agricultores a un nuevo futuro. Continue reading

Posted in Business Models, Case Study, Consumer Innovation, Entrepreneurship, Uncategorized, culture | Leave a comment

In supporting the Terenzi’s kickstarter campaign, and sharing it with your friends, you can join the team Vega Coffee and help connect farmers in Nicaragua to a new future. Continue reading

Posted in Business Models, Case Study, Consumer Innovation, Entrepreneurship, Latin America, culture | 1 Comment
PeterDrucker011_jpg

The late, great Peter Drucker said “Culture Eats Strategy for Breakfast”. Of his many insights, this might be the most important for Innovation. Continue reading

Posted in Build Capability, Consumer Innovation, Culture & Values, culture | 5 Comments
The cocreation effect francisgouillart.com

While innovation is the brand’s lung, co-creation is the cornerstone to nurture the relationship between brand and community. Continue reading

Posted in Build Capability, Consumer Innovation, Innovation, collaboration | 1 Comment