Category: Consumer Innovation
Keeping up with every new buzz and innovation is undoubtedly whiplash-inducing. But look away and you’ll be left behind. Are you going to be a mere spectator or will you drive innovation in your company? Continue reading
Scientific breakthroughs are often reported as being innovation. I’m a bit of a purist when it comes to definitions, so if science produces inventions, they only become innovation if they are implemented and add value. Continue reading
American Girl doll has been a leader in customer engagement well before the concept became a dinner conversation in the marketing innovation circles. With the raise of the experiential trend, American Girl yet again leaped ahead of it’s competitive set.. Continue reading
The network economy, in which nearly everything is available to nearly everyone, imposes a new requirement on leaders.
This new requirement is at the heart of leadership. It has to do with change, agility, problem-solving ability, the awareness needed to be able to adapt to an increasing complexity Continue reading
When people talk of innovation they often bring up the requirement for blue sky thinking. This conjures up a picture in the mind where there is total freedom and no restrictions. It implies that parameters are barriers to creative thinking. We don’t buy this and we would go even further and say that innovating without boundaries only results in idea chaos. Continue reading
Game-changing innovations fascinate and inspire innovation leaders, but lower risk, well executed product renovations can contribute considerably to innovation-driven growth. The challenge with short to mid-term renovation projects is the potential for low return on investment. An experience design approach can make renovation relevant and timely. Continue reading