Category: Consumer Innovation
For all the talk about cord cutting, viewership remains strong and TV’s share of the ad market is actually higher than it was a decade ago. In fact, the industry is going through a renaissance of sorts, where old models are mixing with new ones to create a vibrant new marketplace for content. For sure, the economics of TV are changing, but for the better. Continue reading
Fast Company magazine recently named Nike the most innovative company of 2013, largely based upon a revolutionary new fitness monitoring bracelet called the FuelBand. The FuelBand has helped transform Nike from an apparel manufacturer to a technology, data and services company integrated into their consumers daily lifestyle. Nike simply could not acquire all the aspects of expertise required, and get the product to market quickly, without utilizing Open Innovation. Continue reading
Lee speaks Mandarin, rides a Harley, and has three Ivy League degrees. But, that’s not the only reason for why she is one of BIF’s most memorable Summit storytellers. As SVP, customer experience design for Lowe’s, Lee refuses to rely on superficial readings of big data, focus groups or piles of market research to reposition her clients. Instead, she dives into the basic human motivations that drive behavior. Continue reading
I’m in Palo Alto right now, and electric cars are all over the road. This is a pretty good sign that they are traveling up the innovation diffusion s-curve, and are coming soon to a road near you. Continue reading
As the Internet of Everything begins to infiltrate the 80% of business/industry categories that have not been disrupted yet (yes we are still coming after your sector), McKinsey frames a simplified view for CMO’s/CSO’s to grasp the opportunity around harnessing Big Data mining capabilities to better target, engage and retain the next-generation of multi-channel, always-on, cloud-computing consumers. Continue reading
Can market research agencies thrive in the era of Big Data, or is it ultimately another force for creative destruction for the traditional Market Research industry? Continue reading
Stop and think about the computer you’re carrying around with you right now. Not your laptop, your phone. Actually, maybe calling it a computer is selling it a bit short. Continue reading
