Category: Consumer Innovation
When people talk of innovation they often bring up the requirement for blue sky thinking. This conjures up a picture in the mind where there is total freedom and no restrictions. It implies that parameters are barriers to creative thinking. We don’t buy this and we would go even further and say that innovating without boundaries only results in idea chaos. Continue reading
Game-changing innovations fascinate and inspire innovation leaders, but lower risk, well executed product renovations can contribute considerably to innovation-driven growth. The challenge with short to mid-term renovation projects is the potential for low return on investment. An experience design approach can make renovation relevant and timely. Continue reading
This article is part of a series of posts covering innovation in Indiana.
In the recent months there’s been a lot of buzz around hotel chains adopting proximity technology to enhance their guest experience, whether the technology uses NCF, RFID or BLE.
If, like me, you’ve had your fair share of business travel, you often experience problems. Airline delays. Congested traffic. Key doesn’t work. Room not ready. Long lines. The list goes on. It can be really inconvenient to travel, and the industry is constantly searching for new ways to develop brand loyalty among consumers. Continue reading
In our saturated marketplace and overload information era, it is harder and harder to make personal connections and engage with customers. Customers are never more than a text, search, tweet, post or question to Google or Siri away from finding another option to fulfill their needs if you can’t get it done. Same process if they’re just not having the experience with you that they expected. Continue reading
Why do startup founders have such a tough time telling their story? True, their doing something innovative. But, it’s probably deeper than that. Continue reading
There can be confusion as to what innovation means in retail. Here’s how we think about where innovation occurs in retail, and what’s driving it. Continue reading
Here’s the audio file and transcript from Part 2 of Will Sherlin’s interview with Rowan Gibson, author of “The Four Lenses of Innovation,” on the popular podcast “The Innovation Engine:”