Category: Competitions
Lady Gaga is one of the most well-known pop artists in the world, which is no surprise given her vocal talents and often bizarre wardrobe. She’s sold 23 million albums, won five Grammy awards, and been named by Forbes as one of the world’s most powerful celebrities. But behind the public persona lies a shrewd and calculating business professional.. Continue reading
Recently, a human resources professional asked me about how to do an ideas competition in her company. Since the advice was freely given, rather than part of a contract, I shall freely share it here as well. Continue reading
JCPenney’s board fired the company CEO 18 months ago. Frustrated with weak performance, they replaced him with the most famous person in retail at the time. Ron Johnson was running Apple’s stores, which had the highest profit per square foot of any retail chain in America. Sure he would bring the Midas touch to JC Penney they gave him a $50M sign-on bonus and complete latitude to do as he wished. Things didn’t work out so well.. Continue reading
The good folks at Wichita State (a final four contender as U.S. basketball fans know) and Purdue released their 2013 Airline Quality Rating. United Airlines came in dead last. To which United responded that they simply did not care. Oh my. Continue reading
The airline, Samoa Air, sparked outrage with a new pricing policy of charging passengers based on how much they weigh. Chris Langton, the airline’s CEO explained its controversial decision.. Continue reading
Following very successful launches of the iPod (which transformed music from CDs to MP3) and iPhone (which turned everyone into smartphone users,) the iPad’s transformation of personal technology made Apple look like an impenetrable juggernaut – practically untouchable by any competitor! But things look very different now. Continue reading
The Unification Tool is a tricky but effective advertising tool. Unification recruits an existing resource and forces it to carry the advertising message. That resource can come from within the medium itself or within the environment of the medium. Continue reading
