collaboration

Selling Innovation: The Repeat (chapter 5)

While the most cost-effective method of customer acquisition is capturing a repeat customer, in the innovation economy that second sale is paramount. The second sale validates the marketplace, and moves you one step closer to broad market penetration. It is the catalyst to moving from selling to early adopters to selling to a larger, mass market.

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Crowdsourcing Diplomacy

Lets look at Innovation, Crowdsourcing, and the United States Government for a minute... The world continues to move faster than ever and diplomatic responses from the United States are required that are both increasingly more complex and more urgent, and the required solutions must address the inherent situational challenges while also protecting the interests of the United States and its allies. To deal with this diplomatic reality, the United States State Department is...

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