Category: Case Study
I’m sure I’m not the only one who feels that way and other people will jump at the chance to be the “fresh pair of eyes”, no? Another good source of “fresh pair of eyes” that might be easily discarded by seasoned managers are: interns and new grads. That’s a mistake to me. Give them a chance to absorb enough knowledge so that they understand the subject matter. But also elicit their feedback, ideas, comments and opinions, early and often. Be open-minded and listen to what they have to say. Continue reading
Innovation is about succeeding in the market. You innovate to achieve one or all of these four business objectives… Continue reading
JCPenney’s board fired the company CEO 18 months ago. Frustrated with weak performance, they replaced him with the most famous person in retail at the time. Ron Johnson was running Apple’s stores, which had the highest profit per square foot of any retail chain in America. Sure he would bring the Midas touch to JC Penney they gave him a $50M sign-on bonus and complete latitude to do as he wished. Things didn’t work out so well.. Continue reading
The enemies of innovation are formidable opponents, but not impossible to overcome, even decisively defeat. The key is to be proactive and address them effectively. These three – the pressures of everyday operations; the movement and stress that comes with new ideas, products and services; and market forces – are all part of operating in a competitive market economy. Rather than being hampered by them, prepare well to meet each and build your capacity to succeed at innovation. Continue reading
To really develop a killer content strategy and grow that bottom line (which is really all that content marketing is about), it’s important to take the time both to really get to know your potential customer and to get creative in your approach for capturing those eyes. Continue reading
In March I visited two universities in Egypt that have deployed “mini-clouds” for the purpose of education and innovation: German University Cairo (GUC) and Ain Shams University. Continue reading
An increasing number of companies use crowdsourcing today, tasking the crowd to come up with creative solutions to their corporate problems. But this open, company-initiated approach has drawbacks, like the uncertainty of crowd response, the temporary nature of the relationship or the identity clash that can arise when there is a poor fit with the identity or culture of the organization. Continue reading
