Business Models

Don't Ignore Your Innovation Partners

MoviePass, the subscription service that provides theatergoers the ability to attend unlimited movies at a fixed monthly rate, is promoting their innovative pricing model one more time. According to yesterday’s press release: MoviePass Inc. announced today it will enable film enthusiasts across the country the ability to attend unlimited movies for a fixed monthly fee to encourage greater attendance at ...

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Seven Managers Struggling With Innovation

The reason why a lot of managers struggle with innovation is because they are too far removed from the commercial reality. Neal Thornberry, professor of Management at the American Babson College, explains it as follows: Marketing presentations take the place of real opportunity analysis. They don’t know if they can make it, if anybody will buy it, for how long, at what price and how they will defend it against people trying to steal their market.

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