Category: Book Review

The Most Innovative Marketing Tactic is with the Crowd - Innovation Excellence

The greatest innovations in marketing have occurred over the past decade, and are fueled by crowd-driven venues and user-generated content. Continue reading

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Whilst the practice of “build-test-fail-learn-iterate” can lead to elegant innovation and superior user experiences in relatively simple, linear 1:1 company-customer markets such as consumer goods or tech, in markets characterised by many stakeholders with often competing interests, design thinking is less effective. Continue reading

Posted in Book Review, Design, Innovation, Leadership, Uncategorized | Leave a comment

IBM Learning is now developing a completely different set of competencies which they encapsulate and describe as an ‘adaptive learner’. Stating that “innovation is the art of combination” where designers, developers, and engineers (and supervisors, managers and leaders) are required to combine their ‘expert intuition’ (and knowledge, skills and experience) with ‘strategic intuition’ (and innovative thinking). Continue reading

Posted in Book Review, Business Models, Creativity, Entrepreneurship, Innovation | Leave a comment

Stop believing your own publicity. Instead test your biggest and riskiest assumptions quickly with a Minimum Viable Product. Continue reading

Posted in Book Review, Growth, Innovation, Strategy | 1 Comment
Leading Innovation, Creativity and Enterprise [interview] - Innovation Excellence

Leading Innovation, Creativity and Enterprise is a new book from Bloomsbury, written by IX contributor Peter Cook. In this interview, Peter answers some questions about the book and its contents. Continue reading

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Manuel Kaiser interview Netflix co-founder Marc Randolph about his new book, and how innovative firms generate new ideas and develop successful business models. Continue reading

Posted in Book Review, Business Models, Digital, Disruption, Innovation, Interviews, Management, Strategy | Leave a comment

This post talks about where innovation begins – when we start to notice invisible problems and how to build that muscle. Continue reading

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